As the social and environmental impact of climate change, resource depletion and biodiversity loss become more pronounced, the Bridgestone Group established a framework to create awareness of these common global challenges and address them within its operations, and to contribute—throughout the product lifecycle and entire value chain—to addressing them within the larger community.
- To help ensure a healthy environment for current and future generations...
We, the Bridgestone Group, are committed to continually working toward a sustainable society with integrity and in unity with our customers, partners, communities and the world around us.
- In harmony with nature
- To contribute to biodiversity through habitat enhancement, and through environmental education and research.
- Value natural resources
- To continually improve natural resource conservation through operational improvements and product design.
- Reduce CO2 emissions
- To continually reduce emissions of Greenhouse Gases, including CO2 from our products’ complete life cycle.
The Bridgestone Environmental Mission Statement “to help ensure a healthy environment for current and future generations...” remains unchanged and was approved by the Board of Directors in 2011. It inherits its environmental philosophy.
To provide a clear path of the steps that it has to take to achieve its mission, the Bridgestone Group is committed to working with all of the stakeholders towards a sustainable society. By outlining the direction of the long-term environmental activities and expressing them in simple terms, it aims to further raise the environmental awareness across the Group and encourage their engagement in the initiatives aimed at achieving a more sustainable society.
Within the Environmental Mission Statement, the Group is promoting three guiding objectives and two core fundamentals for supporting these objectives. The Group believes that by outlining these objectives and fundamentals in simplified terms, all Bridgestone employees can easily understand and align globally with the purpose and engage in activities in their respective positions that support its Environmental Mission.
Three aspects for environmental objectives:
- Products & services
Bridgestone Group's business activities
- Community activities
Activities that promote local conservation and environmental awareness of people
Two core fundamentals for supporting objectives:
Bridgestone Group’s Total Environmental Advanced Management System (TEAMS) is a Group-wide implementation of its Environmental Management System (EMS) framework, which (1) elicits the participation of all business units, facility functions and employees throughout the Group and (2) embodies its commitment to active disclosure and advanced, world-class activities, to monitor and continually improve its environmental performance.
For details of the TEAMS, see Environmental Management page:
- Environmental communication
Platforms for supporting activities in the above three aspects and promoting their continuous improvement. The Group also monitors and discloses information related to the environment including progress of the environmental activities and performance through the website, etc.
For details, see ESG Data page:
The Environmental Mission Statement has been translated into 20 languages and is displayed in every Group business. The Group also offers various educational opportunities, such as e-learning, training programs and environmental intranets, including Company social media to support employees in understanding the connection between the Environmental Mission Statement and the work they perform each day and share best practices to engage employees. Going forward, the Group will continue to cultivate a workplace where all employees feel empowered to work independently on environmental activities based on the Environmental Mission Statement.
Links for Environmental Mission Statement of each language (PDF)
Long-term environmental vision: Looking ahead to the world in 2050
It is expected that in 2050, the world population will surpass 9 billion*1 and the number of automobiles will increase to 2.4 billion*2. Moreover, CO2 emissions in the world are predicted to rise from 28 Gt to 75 Gt from 2008 to 2050*3.
With the increased demand of automobiles accompanying population increase and improved living standards, the world will face significant problems in climate change, resource depletion and biodiversity loss. As a global company, Bridgestone Group is aware that it shares responsibilities for meeting the various needs of the world and assuring a stable supply of high-quality products. While fulfilling these responsibilities, it aims to contribute to building a sustainable society by balancing its operations with the earth’s capacity. Based on this philosophy, the Group announced in 2012 the long-term environmental vision targeting 2050 and beyond in three activity areas. These initiatives are conceived to help realize the sustainable society described in the Environmental Mission Statement, which outlines the direction of its long-term environmental aspirations.
- World Population Prospects: The 2012 Revision (UN, 2013).
- Projection of World Energy and Transport Demands Mainly in the Automobile Sector (The Institute of Energy Economics, Japan, 2012).
- Based on the scenarios of RCP8.5 of the CLIMATE CHANGE 2013 - The Physical Science Basis - Working Group I Contribution to the Fifth Assessment Report of the Intergovernmental Panel on Climate Change (IPCC (WG1), 2013).
・In balance with nature*4 (Contribution > Footprint)
・Towards 100% sustainable materials*5
・Contribute towards carbon neutral*6
- “In balance with nature” is the Bridgestone Group’s commitment to contribute to biodiversity through habitat enhancement, environmental education and research.
- The Group values natural resources by working towards the use of 100% sustainable materials, which are defined as materials 1) that come from resources with a continual supply, 2) that can be used as part of its business over the long-term, and 3) that have a low environmental and social impact over their lifecycle from procurement to disposal.
- The Bridgestone Group contributes towards carbon neutral based on the Paris Agreement (holding the increase in the global average temperature to well below 2°C above pre-industrial levels and pursuing efforts to limit the temperature increase to 1.5°C above pre-industrial levels), IPCC reports, and subsequent international debates.
Bridgestone Group’s long-term environmental vision
Challenge for the future: decoupling
Two aspects of decoupling
The total number of automobiles worldwide is expected to increase with the global population and economic development in emerging nations. As a result, demand on natural resources will potentially increase, creating additional environmental impact.
The United Nations Environmental Programme (UNEP) defines decoupling as separating economic growth from the impact on the environment and growing resource consumption.
The Bridgestone Group simply does not accept that resource consumption and environmental impact are inevitable outcomes of population growth and economic development. Rather, it must engage in a balance between business success and the use of the earth’s resources.
Decoupling is a key concept of the Group’s long-term environmental vision and this is the challenge for the future the Group will take on to balance growth and environmental considerations.
The Bridgestone Group conducted initiatives to achieve mid-term 2020 targets (Milestone 2020) on its way to achieving its long-term environmental vision by 2050. As a result of its global activities, the Group reached Milestone 2020 goals in 2019, ahead schedule.
Environmental impact assessment
Since creating Milestone 2020 in 2012, the Group has seen the adoption of the Sustainable Development Goals (SDGs) and the Paris Agreement, as well as momentum behind other social movements. Today, environmental issues are one of the greatest global risks, rising in importance in terms of both risk and opportunity for corporations.
As part of reviewing initiatives for the next decade until 2030, Bridgestone Group conducted an assessment of the impact on business of environment-related social issues as well as its potential impact on society. It has applied the assessment results into the strategic and business plans to set Milestone 2030.
・Improve environmental impact
・Accelerate circular economy adoption in our business
・Reduce emissions across the product lifecycle and entire value chain
The Group's Milestone 2030 as new targets which are set based on the result of environmental impact assessment reflects how the Group intends to make further reductions in the environmental impact (increase contribution and reduce footprint), while promoting the circular economy and contribution towards carbon neutral through innovation and leading-edge technologies. Through Milestone 2030, the Group will accelerate its ambition to decouple business growth from environmental impact and resource consumption.
The Bridgestone Group works with the customers and suppliers to balance products and services with environmental considerations for reduced footprint. This effort occurs throughout the lifecycle from procurement of raw materials to after-use products. This is in line with the goals set in the Group’s Environmental Mission Statement: to achieve harmony with nature, value natural resources and reduce CO2 emissions.
The Group has developed standards for Eco-Products for all of its products and services based on the three environmental goals identified above, combined with two user factors, comfort and safety.
Criteria for environmental products
|Assessment area||Assessment criteria (examples)|
In harmony with nature
|Harmony with nature||Consideration of sustainability in use of resources, impact of EHS aspects of raw material used and potential impact if released into the environment during product use|
Value natural resources
|Minimization of resources used||Product weight reduction, water-saving functionality, increased lifespan, waste reduction|
|Recycling||Use of recycled resources, reusability, possibility and ease of dismantlement|
|Reduction of CO2 emissions||Reducing CO2 emissions across the operations, low fuel consumption, power saving, reduction of CO2 emissions during the product use (e.g. reducing rolling resistance of the tires), implement solution that could help the customer in reducing emissions, move to renewable energy in the manufacturing plants, CO2 reduction across our raw material supply chain|
|Comfort||Low road noise|
|Safety||Wet grip, ice traction|