Bridgestone Corporation is an official TOP worldwide Olympic partner through the 2024 Olympic Games.
Event / Sponsorship
Sports & Sponsorship
As the Official Tire of the National Football League (NFL), Bridgestone engages with football fans via a year-long performance-focused campaign that begins with the NFL Combine and culminates at the Super Bowl. This fan-focused engagement plan is centered around “Bridgestone Performance Moments,” which correlate the performance of the players on the field and the company’s tires.
The partnership between Bridgestone and the National Hockey League (NHL®) represents an important piece of the brand’s commitment to sports on a global scale. The centerpiece of this partnership is the Bridgestone NHL Winter Classic®, the NHL®’s marquee outdoor game played annually on New Year’s Day. Bridgestone also serves as the Official Tire of the NHL® and several NHL® teams.
NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo is a trademark of the National Hockey League. © NHL 2016. All Rights Reserved.
・Area: USA, Canada
・Language: English, Others
Bridgestone Copa Libertadores
In December 2012, Bridgestone Americas Tire Operations Latin America (BATO LA) and the South American Football Confederation (CONMEBOL) announced a five-year sponsorship agreement in which Bridgestone became title sponsor of the Libertadores Cup through 2017, linking the company’s passion for performance to Latin America’s passion for football (soccer).
・Area: Latin America
・Language: Español, Português
Bridgestone Arena Naming Rights
Centered in the heart of downtown Nashville, Tennessee, Bridgestone Arena has become one of the North America’s most highly-acclaimed sports and entertainment venues. The arena on Broadway, which has hosted more than 13 million guests since its doors opened in 1996, also serves as home to the National Hockey League’s Nashville Predators and the Country Music Association (CMA) Awards.
Bridgestone Ski Sponsorship
Chase Your Dream, No Matter What
Bridgestone World Solar Challenge (WSC)
The Firestone brand has appeared in world-class motorsports events across the globe since its first documented victory at the inaugural Indianapolis 500R in 1911. Since 2002, Firestone has served as the Official Tire of both the Verizon IndyCar SeriesR and the Indianapolis 500 Mile Race.
・Area: USA, Canada, Mexico
Global Auto Show
Firestone Music Tour