Environment | Vision and KPIs
Long-term environmental vision and Milestone 2030

It is expected that in 2050, the world population will surpass 9.7 billion^*1 and the number of automobiles will increase to 2.4 billion^*2. Moreover, CO₂ emissions in the world are predicted to rise from 28 Gt to 75 Gt from 2008 to 2050^*3.

With the increased demand for automobiles driven by population growth and improved living standards, the world will face significant challenges in climate change, resource depletion, and biodiversity loss. As a global company, the Bridgestone Group recognizes its responsibility to meet the diverse needs of society while ensuring a stable supply of high-quality products. In fulfilling these responsibilities, it aims to contribute to building a sustainable society by aligning its operations with the Earth’s capacity.
Based on this philosophy, Bridgestone has set the long-term environmental vision targeting 2050 and beyond, focusing on three key activity areas. The following initiatives are conceived to help realize the sustainable society described in the Environmental Mission Statement, which outlines the direction of its long-term environmental goals established in 2012.

The total number of automobiles worldwide is expected to increase with the global population growth and economic development in emerging nations. As a result, demand for natural resources will likely increase, creating additional environmental impact.

The United Nations Environmental Programme (UNEP) defines decoupling as the separation of economic growth from the impact on the environment and growing resource consumption.

Bridgestone does not accept that increased resource consumption and environmental impact are inevitable outcomes of population growth and economic development. Rather, it must engage in a balance between business success and the use of Earth’s resources.

Decoupling is a key concept of Bridgestone’s long-term environmental vision. This is its challenge for the future to achieve growth while minimizing environmental impact.

Bridgestone has recognized the momentum behind the adoption of the Sustainable Development Goals (SDGs), the Paris Agreement, and other social movements. Today, environmental issues are among the greatest global risks, rising in importance as both a challenge and an opportunity for corporations.

To achieve its long-term environmental vision by 2050, Bridgestone previously established global commitments under its mid-term 2020 targets, known as Milestone 2020. These commitments focused on improving environmental efficiency, and the targets were achieved ahead of schedule.

As part of its review of initiatives for the next decade through 2030, Bridgestone conducted an assessment of the business impact of environmental issues as well as their potential impact on society. The results of this assessment have been implemented into its strategic and business planning, forming the basis for Milestone 2030.

Bridgestone's Milestone 2030 sets targets based on the result of the environmental impact assessment reflecting how Bridgestone intends to reduce its environmental impact (increase contribution and reduce footprint). These efforts include promoting a circular economy and contributing towards carbon neutrality through innovation and leading-edge technologies.

Through Milestone 2030, Bridgestone will accelerate its ambition to decouple business growth from environmental impact and resource consumption.

Bridgestone has also set targets for 2026 as part of its actions to achieve Milestone 2030. By 2026, Bridgestone aims to reduce CO₂ emissions by more than 50% compared to 2011, and to achieve a recycled and renewable materials ratio of 39 % or higher. It also plans to support 12,000 smallholders in the natural rubber industry, aiming to increase yields, improve smallholders livelihoods, and protect forests. Additionally, Bridgestone promotes water stewardship plans to reduce water risk at production sites in water-stressed regions.

For details of Milestone 2030, see the following pages:
In harmony with nature
Value natural resources
Reduce CO₂ emissions