Stakeholders Communication

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The Bridgestone Group prioritizes engagement with stakeholders as it strives to understand their perspectives and to share its point-of-view as well. For example, in January and December 2020, the Group held meetings on environmental, social and governance topics with investors. Learnings from stakeholders help inform the Group’s business activities as it continues to sustainably grow its business.

Communication activities of the Bridgestone Group

Stakeholder group Bridgestone Group Responsibilities Primary Communication Channels and Resources Frequency
Customers
  • Developing appealing products/services
  • Providing timely response and support
  • Providing appropriate information
  • Effectively managing customer information
Responses to Customer Communication Center inquiries daily
Analysis, database compilation and internal utilization of customer input timely
Bridgestone Innovation Gallery dedicated to Bridgestone history and innovation initiatives timely
Websites and social media daily
Daily sales and service activities
(retail stores, dealer channels, online commerce)
daily
Customer satisfaction survey timely
Auto shows and exhibitions timely
Shareholders
and investors
  • Providing appropriate and timely information
  • Maximizing corporate value
Annual Shareholders’ Meeting annually
Corporate Governance Report annually
Corporate Governance Code Report biannually
Financial results review meetings timely
Mid-Long Term Business Strategy, Mid Term Business Plan and progress updates timely
Investor relations website daily
Reports based on International Integrated Reporting Framework annually
Individual meetings with investors timely
Communications at sustainability-related events timely

Discussed the Group’s sustainability journey with investors at a January 2020 ESG conference and at a December 2020 ESG conference featuring the global CEO. Also held individual meetings on ESG topics.

timely
Business
partners
  • Ensuring fair and impartial transactions
  • Communicating Sustainable Procurement Policy
Daily procurement activities daily
Procurement policy explanatory forums/Sustainability seminars biannually
Global Sustainable Procurement Policy rollout timely
Supplier awards annually
Discussions with management (distributor meetings) annually
Employees
  • Respecting human rights
  • Promoting diversity and inclusion, including diverse working styles
  • Developing and utilizing human resources
  • Promoting occupational health and safety, and health and productivity management
  • Facilitating mutual understanding between management and labor
Bridgestone Code of Conduct, Global Human Rights Policy and Global Anti-Bribery Policy timely
Employee engagement survey timely
Personnel evaluation systems and career development consultation timely
Talent matching system (job-based employment, open-posting system and job-matching system) timely
Participation in The Valuable 500, promote appointment and recruitment of female managers timely
Meetings between labor and management timely
In-house newsletters and intranet daily
Town hall meetings timely
Bridgestone Group Awards and other reward systems Award:annually
Internal events related to the Olympic and Paralympic Games timely
Local communities, NGOs
  • Contributing to local communities
  • Preserving local environments
  • Supporting activities in locations with Bridgestone Group operating sites
Donations and social contributions timely
Facility tours timely
Environmental and safety education activities timely
Sponsorship and aid for local events timely
Local community events related to the Olympic and Paralympic Games timely
Disaster relief support timely
Dialogue and collaborations with NGOs timely
Government agencies,
industry organizations,
and education
institutions
  • Contributing to the development of a safe and reliable mobile society
  • Supporting education activities
  • Participating in industry economic impact studies and supply chain assessments
Trade association memberships, committees and conferences timely
Dialogue and collaborations with economic and industry organizations timely
Engagement with government officials timely
Participation in global initiatives on sustainability and environment such as the Tire Industry Project operated under the World Business Council for Sustainable Development, the Global Platform for Sustainable Natural Rubber, Ellen Macharthur Foundation, Task Force on Climate-related Financial Disclosures, and Business for Nature timely
Interaction and exchanges of opinion with municipal government agencies timely
Communication, coordination, and support of industry-government-academia partnerships timely

Establishing and enhancing communication structures


Town hall meeting between Global CEO, Global COO, department heads and employees

The Bridgestone Group's management structure involves "communication," "bottom-up," and "teamwork" focuses. Under this structure, the Group is working hard to re-energize internal communication.

As part of these initiatives, the Group regularly organizes forums at Bridgestone and Group companies outside of Japan where the senior management and department heads meet directly with employees, using the "town hall meeting" format. These meetings aim to bridge the gap between employees and senior management, as well as to share senior management's message across the entire Group. It is also planning and implementing a variety of communication opportunities, including study meetings and small group discussions between department managers and employees.


Direct communication with customers and the general public

The Bridgestone Customer Communication Center gathers and analyzes customer impressions from inquiries and comments as well as assessments from the Internet and disseminates this information internally to corporate officers and other employees. This leads to improved products and services, while the Group reports are used in an attempt to increase employee motivation. Bridgestone is also focusing efforts on communicating Company activities in an easily understandable way to customers and the general public using the Internet and other digital forms of communication incorporating images and video.


Facility tours for the general public

Bridgestone offers tire plant tours to the general public every year in Japan. Visitors can see how tires are made and how the Company contributes to environmental conservation throughout the manufacturing process.

Relevant Information

Sustainability