It is expected that in 2050, the world population will surpass 9.7 billion*1 and the number of automobiles will increase to 2.4 billion*2. Moreover, CO2 emissions in the world are predicted to rise from 28 Gt to 75 Gt from 2008 to 2050*3.
With the increased demand for automobiles accompanying population increase and improved living standards, the world will face significant problems in climate change, resource depletion and biodiversity loss. As a global company, Bridgestone Group is aware that it shares responsibilities for meeting the various needs of the world and assuring a stable supply of high-quality products. While fulfilling these responsibilities, it aims to contribute to building a sustainable society by balancing its operations with the earth’s capacity. Based on this philosophy, the Group has set the long-term environmental vision targeting 2050 and beyond in three activity areas. The following initiatives are conceived to help realize the sustainable society described in the Environmental Mission Statement, which outlines the direction of its long-term environmental aspirations in 2012.