Strategy

Management Fundamentals

Mid-Long Term Business Strategy Framework

As part of the Mid-Long Term Business Strategy Framework, and guided by its mission of “Serving Society with Superior Quality,” Bridgestone will continue to realize and enhance its vision of providing social value and customer value as a sustainable solutions company today, tomorrow and toward the future in 2050. The Company’s Mid-Long Term Business Strategy Framework puts forth this vision for the medium-to-long term and outlines three main business strategies for accomplishing that vision.

- Leverage sustainability as a competitive advantage and core to all aspects of its business, to create both social value and customer value.
- Enhance the solutions business through a unique platform: Bridgestone T&DPaaS*
- Build Bridgestone’s unique business model: Evolve and grow to a mobility solutions business utilizing the strength of its tire and rubber business.

* Bridgestone T&DPaaS (Bridgestone Tire and Diversified Products as a Solution) is Bridgestone’s unique solutions business platform for supporting the mobility ecosystem.

For details of the Company’s Mid-Long Term Business Strategy Framework, please click here.

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