Strategy

Management Fundamentals

Ever since its founding in 1931, guided by our unchanging Mission “Serving Society with Superior Quality,” the Bridgestone Group has been expanding and evolving its business to meet the changing needs of society and continue supporting the mobility and lifestyles of individuals.
Following its “second foundation” in 1988 with the merger of Bridgestone and the Firestone Tire & Rubber Company, it positioned 2020 as the first year of the “Third Foundation” or Bridgestone 3.0. Placing sustainability at the core of management and business, the Group will continue evolving to achieve its vision “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.”

Bridgestone E8 Commitment

In March 2022, the Group announced its corporate commitment “Bridgestone E8 Commitment,” an axis to drive management while earning the trust of future generations through the pursuit of both social and customer value. Born of enduring Bridgestone values, this is its personal E8 Commitment to support the realization of a sustainable society. Bridgestone is committed to providing 8 Bridgestone-like values starting with the letter “E” together with society, our partners and customers.

・For details of Bridgestone E8 Commitment, please click here

Mid-Long Term Business Strategy Framework

The Group’s Mid-Long Term Business Strategy was formulated to realize its new vision “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” With the Mid Term Business Plan as its concrete execution plan, Bridgestone will drive the Mid-Long Term Business Strategy from framework to execution.

For details of the Company’s Mid-Long Term Business Strategy Framework, please click here.

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