The Bridgestone Group is working to improve product circularity*1. It effectively utilizes or disposes of used tires*2 collected at shops/stores, complying with the laws and regulations of each country and region. Of the nearly 3,700 equity shops/stores globally, almost all of them except some countries and regions, stipulate beneficial next use in contracts with processing companies, and the ratio has reached 96%. The Group will continue to make beneficial next use of used tires.
The Group specifically promotes the following activities globally.
- Effective beneficial use of used tires collected at shops/stores (material recycle, energy recovery)
- Participation in regional and global initiatives
- Collection of discarded tires to clean up the environment in collaboration with NGOs