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AHL（Active and Healthy Lifestyle）

Since its founding in Japan in 1931, the Bridgestone Group has supported activities that improve the lives of individuals and communities. These efforts are known collectively as “AHL”, or Active and Healthy Lifestyle.

AHL activities help build a symbiotic society in which diverse people recognize and help each other. Such a society encourages all people to be healthy in mind and body, make the most of their individuality, and achieve self-fulfillment. Toward the realization of this symbiotic society, the Group aims to solve social issues faced by the elderly and people with disabilities by co-creating solutions with local communities and various partners.

Future Starting Point Project with Ochanomizu University (Japan)

Bridgestone, in partnership with Ochanomizu University (one of two women’s national universities in Japan) has been implementing the Future Starting Point Project to help cultivate the next generation of female leaders since 2019. Females in high schools, undergraduate universities and graduate schools participate in a dialogue about future societal needs with stakeholders from business, education and local government.

Wings for Children’s Dream (Japan)

Bridgestone employees volunteer with children who lost their parents or guardians in the 2011 earthquake and tsunami. Led by the Ochanomizu Academic Association, volunteers spend quality time building important relationships with these children. Bridgestone also offers its recreational facilities for Association camps and other activities.

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Bridgestone Asia Pacific, a subsidiary of Bridgestone Corporation, a global leader in sustainable mobility solutions, has won two awards at the 13th Annual Global CSR Awards 2021.

Over 350 submissions were received from over 100 companies. Fifty companies were shortlisted for the top awards in 16 categories. Bridgestone Asia Pacific clinched the highest tier Platinum Award for CSR Leadership for its various ongoing initiatives to provide aid in communities struck by natural disasters and affected by COVID-19.

Bridgestone Australia and New Zealand, a group company of Bridgestone Asia Pacific, also won the Gold Award for Best Community Programme for its community sports and outreach initiatives. These initiatives include activities for children and aspiring athletes to learn from Olympic and Paralympic athletes, and road safety outreach programmes.

This is the fourth consecutive year that Bridgestone Asia Pacific and its group companies are being recognised for its CSR initiatives at the Global CSR Awards organised by The Pinnacle Group International. The Global CSR Awards is one of Asia’s most prominent CSR Awards that recognises innovative and outstanding CSR programmes that demonstrate the company’s leadership and commitment towards being ethical and respectful towards individuals, communities and environment in the way they do business. The entries are considered by a panel of judges made up of internationally recognised professionals from various industries and disciplines that were selected to ensure a fair and objective review process.

For more details and the CSR programs, please see the press release.

Initiatives to improve healthcare services (Spain)

Since 1970, company doctors and employees at the Bilbao Plant have been contributing to local communities through healthcare service initiatives. These include blood donations, training and conferences on occupational medicine and ultrasonography, medical equipment and medicine donations, and Christmas parties for hospitalized children. Recently the plant installed automated external defibrillators (AED) and taught employees how to use them. In addition, the plant made installed AED available to the local community by mobile application.

Employees working at the plant also benefit from health services such as echography and other medical examinations, preventive health campaigns (targeting cancer, hypertension, obesity, tetanus, etc.), ergonomics programs and psychosocial support. The Bilbao Plant is recognized as the first company in the Basque region to sign a collective health policy. Through these and other activities, Bridgestone supports the healthy life of regional communities.

Initiatives to support research and prevention in healthcare and the fight against the cancer (Italy)

Bridgestone EMIA Technology Center employees contribute to multiple sclerosis research of AISM supporting Christmas campaign and apples selling. This fundraising activity was adapted to Covid restriction organizing with AISM online ordering and home delivery. In 2021, 50 employees took part to these initiatives.
This institution organized awareness session for blood donation (AVIS) and bone marrow donation (ADMO) to increase employees’ participation to this initiatives. Its employees also actively contributed to the Good Cause of Susan G. Komen by subscribing and donating at the RACE for the CURE event, when four days are dedicated to Health, Sport, Well-being and Solidarity to fundraise for breast cancer prevention. After two years of suspension due to pandemic we are sponsoring participation to 2022 Race.

Delivering doorstep affordable and accessible community healthcare services（India）

Improved health indicators are believed to contribute effectively towards socio-economic advancement of any group or country and also ‘achieving good health and well-being’ is also placed as a prominent goal among other SDGs. On the contrary, it was always a bigger challenge for the society to make healthcare services affordable and accessible specifically for the rural areas where people suffer due to lack of healthcare services and infrastructure. To overcome these challenges, Bridgestone India has been active to bring community healthcare advancement through various initiatives. Stepping further, Bridgestone India has launched Arogyam, which includes outreach doorstep healthcare services through Mobile Healthcare Unit for the rural community around its manufacturing units located at Chakan, Pune and Kheda, Indore. Equipped with a team of experienced medical and para medical professionals, medicines in stock and basic lab tests, these units will cater to more than 41 identified villages and provide preventive as well as curative healthcare services. These services will further be strengthened by strong network and referral services. The initiative is focused on bringing quality health services at the doorstep, thus ensuring early detection and treatment, saving of travel time and cost, ease of availing services, making it more affordable and accessible and thus positively impacting health seeking behavior.

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