The Group is promoting co-creation with stakeholders by encouraging open innovation in technology, business models and design, and combining technologies in various fields. For climate change action, the Group is also working with other organizations and businesses to accelerate carbon neutral initiatives. In Japan, Bridgestone is working as a member of the Japan Climate Initiative (JCI) and the Tokyo Zero-emission Innovation Bay council. In April 2021, Bridgestone endorsed a message by JCI calling for the government of Japan to set ambitious greenhouse gas emission reduction targets to realize the goals of the Paris Agreement. The message, which calls for a 2030 reduction target of "going beyond 45% - aiming for a 50% emission reduction", was delivered as an open letter to Japan’s Prime Minister, Foreign Minister, Minister of Economy, Trade and Industry, and Minister of the Environment, and published by various media outlets.
In 2023, Bridgestone participated in the review of the Revised Act on the Rational Use of Energy, a law related to action against climate change, by submitting an opinion to promote the proper evaluation of electrification technology that contributes to the reduction of CO2 emissions with electricity from renewable energy sources.
Bridgestone also supports Japanese government’s actions to mitigate climate change aligned with Paris Agreement by enhancing its initiative towards carbon neutrality as well as complying with the laws related with climate change.
Moreover, the Group is a major member of the Japan Rubber Manufacturers Association, which has been working to achieve 2030 mid-term targets to reduce CO2 emissions during manufacturing as part of the Japanese Business Federation’s Commitment to a Low Carbon Society, which plays a central role for the industrial sector’s commitment. In Japan, Bridgestone is also participating in the Port of Kitakyushu Carbon Neutral (CNP) Study Group, which is comprised of companies, the national government, and the City of Kitakyushu. The Port CNP Study Group was established by the Kyushu Regional Development Bureau of the Ministry of Land, Infrastructure, Transport and Tourism and the City of Kitakyushu with the aim of creating a CNP that will reduce overall greenhouse gas emissions to zero at the Port of Kitakyushu, a node for international logistics and an industrial hub. In 2022, this study developed “The Port of Kitakyushu CNP Formation Plan (Draft).”
Furthermore, the Group has pledged its support for the Challenge Zero initiative launched by the Japan Business Federation in collaboration with the Japanese government, which aims to realize a "decarbonized society" for Japan as a long-term goal in line with the international framework of the Paris Agreement.
In participating in or reviewing climate change-related initiatives and organizations, we periodically evaluate them based on their affinity with our business strategy direction, including our goals toward carbon neutrality, and If there is a large discrepancy, the relationship with them will be reconsidered.