The Bridgestone Group Awards represent the highest level of recognition within the organization. All Group entities and employees are eligible for the Awards. The global management team reviews projects which have committed to realize the Group's vision and Mid-Long Term Business Strategy, and select the most outstanding global initiatives among them to honor their achievements and efforts. Sharing the outstanding initiatives through the Bridgestone Group Awards not only cultivates employee pride, but also plays an important role in raising awareness and fostering a sense of unity among all employees. In this way, the Bridgestone Group Awards amplifies the expansion of each employee’s various initiatives to realize eight Bridgestone-like values stated in the “Bridgestone E8 Commitment”, which will expand sustainably like a ripple effect.
The Bridgestone Group Awards 2021 were comprised of four categories: Solutions for Sustainability Business, Value Creation for Society, Value Creation for Customers and Management Fundamentals. Seven projects were presented, including the Honor Award (Special Award).