The Bridgestone Group aims to exist in harmony with nature by maximizing its contribution to biodiversity (ecosystems, species and genetic resources) while minimizing the impact of its business activities. To be in harmony with nature, the long-term goal is based on the commitment to contribute to biodiversity conservation through habitat enhancement, environmental education and research, so that its contribution is greater than its footprint by 2050 and beyond.
Actions to achieve to exist in harmony with nature
The Group identifies and engages in activities related to its impact on and contribution to preservation/conservation of the environment throughout its product lifecycles and value chain.
- Minimizing footprint
(Examples)
・Reduce CO2 emissions from operations
・Reduce water withdrawal impact in water stress areas
・Reduce waste generated and amounts sent to landfills
・Request suppliers’ consideration of biodiversity - Enhancing contribution
(Examples)
・Develop and expand solution business to contribute to CO2 reduction
・Preserve and restore ecosystems around Bridgestone Group facilities
・Contribute to enhancement of circular economy
・Introduce biodiversity educational program