Bridgestone Asia Pacific, India and China (BSAPIC) cultivates an inclusive culture where every teammate feels valued, empowered, and supported. We uphold our values of transparency, respect, accountability, collaboration, and embracing Change (TRACE), ensuring a workplace where individuals can thrive. With 'Safety First, Always' as our foundation, we foster an environment where open dialogue is encouraged, concerns can be raised without fear of retaliation, and diverse perspectives are embraced. By recognizing every contribution and staying committed to innovation, we create a workplace where authenticity and trust drive our shared success. BSAPIC embraces diversity in generation, gender, nationality and experience with our commitment to fostering an inclusive and engaged workforce and community. BSAPIC outlines our approach to DE&I as follows:
Inclusive Workplace Culture
BSAPIC strives to cultivate a workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives. Through corporate policies, training programs, and employee engagement activities, BSAPIC promotes awareness, understanding, and appreciation of diversity with the essence of engaged workforce and employee well-being. As part of our ongoing commitment to integrity and inclusion, BSAPIC emphasized the importance of respect for diversity, equity and inclusion during the “BSAPIC Integrity Day 2025.” The event reinforced a culture of speaking up and strictly prohibiting discrimination and harassment and retaliation and acts of reprisal of any kind.
Enhancing Inclusive Work Practices On-Site (Genba)
The voice of operators (VOO) and our front-line tire fitter working groups’ focus on enhancing their working environment is in our DNA. It allows our retail tire technicians to share and suggest ideas for improvements required to be implemented with the management; with a focus on enhancing the workflow and processes (authority and empowerment), working conditions and safety. The outcomes of the working groups will be shared with the representatives across stores and zones to better leverage all improvement ideas. The appreciation of Direct (wages) employees’ contribution to the company is valued by other teammates through the program “Day in the Life”. Employees are encouraged to shadow the work in a day of a Tire Technician to gain appreciation of the role expectations in delivering superior quality to our customers.
Besides the standing labor relations’ communication sessions, group companies held various workshops, engagement and competency enhancement activities such as delegation of authority training, traffic safety training, regular standard education training and 70-20-10 learning rules training with the primary objective to enhance and uplift our Direct (wages) skillsets.
Equal Opportunity In Career and Development
BSAPIC is committed to providing equal opportunities for all employees and applicants, regardless of race, ethnicity, gender, generation, sexual orientation, marital status, disability, or any other characteristic protected by law. Its hiring, promotion, and compensation practices are guided by ability, merit, contribution and performance, ensuring a fair and level playing field for all talents. We equip teammates with tools, guidance, and autonomy to reach their career goals—whether through skill-building programs, leadership coaching, or hands-on experience in key projects. By fostering a culture of internal mobility, we prioritize career advancement, cross-functional learning, and internal capability development as a core part of our talent strategy. The annual career development and discussion process empowers employees to own their career milestones to advance their career in Management or Professional specialist career tracks, with the key focus in devising career development goal(s) on how to achieve the next milestone. The ongoing dialogues between employees and their respective Manager are pivotal in alignment and helping talent to upskill and reskill in the competency and skills area required. BSAPIC leverages talent analytics as part of an annual talent review process to analyze the current representation across gender, experience, nationality, and generation both regionally and by group company, to build its talent pipeline based on the philosophy, employee’s aspiration and potential. In Australia and New Zealand, a strong learning culture is felt throughout the company. We empower learners at all levels to thrive and maximize their productivity. As a Registered Training Organization (RTO), we nurture talent to build a successful career from the ground up. Employees have access to accredited training programs and certifications while they work, such as a Certificate II in Automotive Tire Servicing Technology, to gain hands-on training from industry leaders in our Bridgestone ANZ Award-Winning Apprenticeship Program.