The materials we currently use in our products can be classified into three categories: renewable materials; non-renewable materials; and recycled materials. In addition to reducing the use of raw materials, we are promoting the use of recycled or reused materials.
As a specific example of this activity, we are working on expanding retread tires globally. A retread tire is one that can be reused by applying a new tread to the existing casing. Using less than one-third of the raw materials needed for a new one, it can help reduce the number of spent or discarded tires by reusing used tires.
We are also promoting the use of recycled rubber in our existing tire products and the development of new technologies like our Air-free Concept, a non-pneumatic tire that is made from recyclable materials.
Not only are Firestone Building Products metal roofing systems 100 percent recyclable at end-of-life, they also include significant amounts of recycled aluminum, copper, steel and zinc. In addition, The Bridgestone Group uses micronized rubber powder as a raw material in producing new, high-performance tires, tires for agriculture and off-road applications, and pre-cured tread for tire retread.