Given the increase in demand accompanying population growth and people’s desires for more convenient lifestyles, there are concerns that, if nothing changes, the demand for raw materials will exceed the Earth’s capacity. Avoiding this will require constructing systems to decouple the environmental footprint caused by growing demand. To succeed in decoupling, the Bridgestone Group is taking steps to improve our resource productivity.

ENLITEN is the innovative tire technology optimized to fit EV, achieving both environmental and driving performances and contributing to reduce the Group’s environmental load.”
For more information, see
“ENLITEN” in Reduce CO2 Emissions .