The Bridgestone Group’s Mid-Long Term Business Strategy was formulated to realize its vision “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” With the Mid Term Business Plan as its concrete execution plan, Bridgestone will drive the Mid-Long Term Business Strategy from framework to execution.

Regarding sustainability which it places at the core of management and business, the Group is working to establish its unique Sustainability Business Model in which the Group links initiatives focused on the realization of carbon neutrality and a circular economy to its business model across the entire value chain where it “produces and sells,” “uses,” and “renews” products.

Over the years, the Group has shown a commitment to living in harmony with nature, based on its Environmental Mission Statement, which was refined in 2011. The Group has been implementing initiative to achieve its vision of “living in harmony with nature” in order to reduce CO2 emission and tackle the urgent issue of global warming through technology development aimed at valuing natural resources. The Group set its long-term environmental vision toward 2050 in 2012, and Milestone 2030, its mid-term environmental targets toward 2030 to realize this vision, was announced in 2020.

In terms of carbon neutrality, the Group has set a clear target of reducing CO2 emission (Scope 1 and 2) by 50% in 2030 compared to our 2011 baseline, and achieving carbon neutrality in 2050. Regarding circular economy, the Group is driving efforts with the target of improving recycled and renewable materials ratio to 40% by 2030 and achieving 100% of sustainable materials by 2050.

In 2023, the Group will evolve its Sustainability Business Model and transform it to a regenerative business model in line with the concepts of the science-based targets (SBTs) for nature action framework, namely, to avoid actions that harm the environment, reduce impact on nature to the greatest extent possible, contribute to the restoration and regeneration of the environment, and fundamentally transform systems. This evolution will help to achieve a nature-positive world where the Group can help stop and reverse the loss of natural ecosystems. By advancing sustainability initiatives across the value chain, the Group is committed to the “Bridgestone E8 Commitment” of “Energy: Committed to the realization of a carbon neutral mobility society” and “Ecology: Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations.”