Bridgestone works with customers and suppliers to balance products and services with environmental considerations and reduce its footprint. This effort occurs throughout the lifecycle, from procurement of raw materials to after-use products. This aligns with the goals set in Bridgestone’s Environmental Mission Statement: achieve harmony with nature, value natural resources and reduce CO2 emissions.
For all of its products and services, Bridgestone developed standards for Eco-Products based on the three environmental goals identified above, combined with two user factors: comfort and safety.