In 2017, Bridgestone has redefined its global corporate social responsibility (CSR) commitment, “Our Way to Serve.” “Our Way to Serve” aims to inspire Bridgestone teammates to continue doing great work, by continuing to do good for the world. “Our Way to Serve” organizes Bridgestone’s CSR efforts under three Priority Areas: Mobility; People; and Environment. “Our Way to Serve” reflects the company’s longstanding philosophy of “Serving Society with Superior Quality” and a recognition that the best companies not only perform for their stakeholders, but also contribute to a better world.
Along with these Priority Areas, Bridgestone continues to strengthen the basic governance, compliance and behavioral characteristics expected of any responsible company through its Management Fundamentals. These are exemplified in the company’s commitment to leadership in six major areas including Compliance and Fair Competition; Business Continuity and Risk Management; Human Rights and Labor Practices; Safety and Industrial Hygiene; Procurement; and Quality and Customer Value.
“Our Way to Serve” is closely linked to themission of the Bridgestone Essence of “Serving Society with Superior Quality.” It refines and builds upon our 10 years of success and learning from the Bridgestone Group’s 22 CSR
Focus Points. Through “Our Way to Serve,” we leverage our strengths and competencies—thousands of teammates worldwide, a global network, industry leadership, and a history of innovation—to improve the way people move, live, work, and play.
“Our” refers to the individual leaders and employees at all levels of Bridgestone’s worldwide organization, while “Serve” means all team members incorporating the Priority Areas and Management Fundamentals into their
consciousness and plans as they work, fulfill their roles, and go about their everyday duties.
“Our Way to Serve” is the core of the Bridgestone Group’s business, and the guiding principle for everything we do.