Bridgestone’s Sustainability Journey

Bridgestone’s approach to sustainability
Bridgestone’s journey of CSR and sustainability activities

Bridgestone’s approach to sustainability

Since its establishment in 1931, the Bridgestone Group has been expanding and evolving its business to meet the changing needs of society and continue supporting the safe and secure mobility and lifestyles of individuals in each era, guided by its Mission of “Serving Society with Superior Quality,” which was established as its corporate motto in 1968 and remains unchanged. Shojiro Ishibashi’s business philosophy embodied in his words, “I am convinced that a simple profit-seeking business will never thrive, but a business that contributes to its society and country will be forever profitable.”

Bridgestone believes that it is its role and responsibility to anticipate changes in society, turn them into opportunities, and contribute to the realization of a sustainable society through its business and social contribution activities.
Moreover, to achieve the sustainable growth of Bridgestone, the Company will continue to take on challenges aimed at realizing the “Sustainability Business Model,” which seeks to create both social value and customer value, thereby achieving a Win-Win-Win outcome for society, customers, and Bridgestone.
Bridgestone will continue supporting the realization of a sustainable society, while also sustainably growing as a company.

Bridgestone’s journey of CSR and sustainability activities

In 2007, Bridgestone established the “22 CSR Focus Points” as a Group-wide “common language” for embodying its Mission and promoting consistent CSR activities and began its global sustainability activities in earnest. Based on its belief that “CSR is at the heart of management itself”, Bridgestone built a foundation for its CSR activities by integrating the 22 issues that form the basis of its corporate activities, including environmental conservation, quality and safety, into its Mid-term Management Plan. Building on this foundation, the Group established its “Our Way to Serve”, in 2017 as a compass to respond to society’s expectations of a global company and its commitment to contribute to realizing a better future. By identifying Mobility, People, and Environment as the three Priority Areas, Bridgestone reinforced its activities through a “glocal” (global x local) approach with regional leadership, while ensuring global consistency.

This approach continues to facilitate the identification of key areas where it can leverage its strengths to forge partnerships for value creation and transformation. The Group established the “Bridgestone E8 Commitment” in 2022 as a progress of its global sustainability activities. The “Bridgestone E8 Commitment” consists of 8 Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, Empowerment), that Bridgestone will commit to creating, through Bridgestone-like “purpose” and “process,” together with employees, society, our partners and customers to support the realization of a sustainable society. Going forward, Bridgestone will evolve its efforts to the next stage with the “Bridgestone E8 Commitment” as the axis to drive management while earning the trust of future generations.