Environment | Value natural resources
Waste reduction and recycling in our operations Value natural resources

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Creating a circular economy through operations

The Milestone 2030 affirms the Bridgestone Group’s intention to be even more ambitious in its ongoing global efforts to manage and reduce waste. One of the key actions informing our operations is the continuous improvement of environmental performance on waste (such as 1% improvement) year by year through the plan-do-check-act (PDCA) cycle. To achieve this goal, the Group must accelerate the adoption of a circular economy in its business, through enhancing resource productivity, material circularity and product circularity.

The Group is committed to valuing natural resources by using resources efficiently throughout our products’ lifecycle, from raw material procurement to disposal and recycling. The key activities include reducing waste volumes and promoting zero waste to landfill and encouraging the development of a circular economy by reusing and recycling.

Bridgestone’s activities to “Value natural resources”

Initiatives at manufacturing facilities

The Group aims to reduce the amount of waste generated at manufacturing facilities. As an example of the activities, for reducing waste oil of manufacturing equipment, the Group developed a recycling technology for waste oil at the Kurume (Japan) Plant and verified its effectiveness with a local college. The introduction of the technology led to a reduction of 100 tonnes of waste oil annually.

In 2021, the Group generated a total of 293 thousand tonnes of waste where less than 10% is sent to landfill.

The Group promotes waste reduction with ownership in each region. For example, in the Europe, Russia, Middle East, India and Africa (EMIA) region, its target was to improve waste generation per production volume to 58kg/tonne by 2021, and the target was achieved at 57.4 kg/tonne. The Burgos Plant in Spain recycles rubber waste into rubber products such as agricultural and horticultural products. Efforts to reduce waste are underway, including a 75% reduction in spew rubber waste by 2021 compared to 2017.

As part of the enhanced drive to improve recycling rates, the Group promotes “zero waste to landfill” across the Group. In 2010, all 44 manufacturing facilities in Japan achieved zero waste to landfill status and continue to maintain it.

Staff at the Wilson Plant in the U.S., the world’s first ULE-certified “zero waste to landfill” manufacturing plant

In the EMIA region, eleven plants in Spain, Italy, Poland, Hungary, Belgium, United Kingdom, and Turkey, as well as six plants and three research facilities in North and South America, have also reached zero waste to landfill status. In China, two tire plants have achieved this status. The Group will continue pursuing initiatives to reduce waste generation and promote beneficial use of waste as part of its efforts to contribute to a circular economy.

The Bridgestone Group’s waste data is verified by LRQA Limited, a third-party institution, to ensure the accuracy and transparency of this information.

Independent Assurance Statement (243KB)

Reducing single-use plastic

The Group is committed to reducing the use of single-use plastics as one of the key actions of Milestone 2030. In 2022, the Group has established “Bridgestone Single-Use Plastics Guidelines” which contains “Our Mindset” and “Our Way”, to responsibly address the global issue of single-use plastics and contribute to the reduction of our environmental footprint. “Our Mindset” consists of “Understanding and Smart use” and “Proper management”, and “Our Way” consists of “Understand”, “Act” and “Collaborate.”

In transportation, Bridgestone Corporation is working on reducing the packaging of exported tires. It currently uses packaging for exported tires to ensure quality during storage and prevent damage during transportation. It is researching more environmentally responsible methods by eliminating or simplifying packaging, or using packaging made of recyclable materials.

The Group is also promoting a variety of initiatives at each of our global sites. For example, the Kings Mountain Plant (the U.S.) has eliminated plastic cups and the Burgos Plant (Spain) distributes a reusable bottle to each employee to reduce the use of single-use plastics. At the Rayong Plant (Thailand, steel cord manufacturing), straws and plastic bags are no longer provided in the cafeteria and pantry, and food containers have been replaced with biodegradable ones.

The Bari Plant (Italy) launched the “6Rs of our GREEN Project” to raise awareness about single-use plastics and held an event to distribute reusable bottles on World Water Day in 2020. The Group is also promoting the reduction of single-use plastics in many other locations.

Event at the Bari Plant and reusable bottles distributed

Event at the Bari Plant

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