The Bridgestone Group’s commitment to ethics, compliance and integrity helps it to continuously achieve its Mission of “Serving Society with Superior Quality” and supports its goal of building a best-in-class ethics and compliance program. As stated in the Group’s Code of Conduct, its commitment to integrity requires each employee “to hold ourselves and our coworkers to the highest standards in the day-to-day efforts to secure Bridgestone’s global success... We must act with integrity in all aspects of Bridgestone’s business.”
This mission is important as anti-bribery and antitrust activities come under increasing scrutiny, along with other matters such as sexual harassment and data privacy, addressed in the Group’s Code of Conduct and Global Anti-Bribery Policy. In working toward becoming a sustainable solutions company, the policies and other global and regional ethics and compliance programs the Group develops must continue to adapt and evolve to the changing environment and regulatory landscapes.
The Group’s global ethics and compliance program consists of a blend of global and regionally based ethics and compliance initiatives. The program aims to strike a balance between global consistency and the flexibility needed to effectively address regional and even local risks that can vary significantly due to a wide range of operations and the variety of geographic, legal and regulatory environments in which the Group operates. Whether at the local, regional or global level, initiatives are guided by the Group’s core values and principles and united under a common global framework.