Environment | In harmony with nature
Enhancing contribution In harmony with nature

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Contribution related to natural rubber

Providing technology to boost the productivity of small farms

Para rubber trees are a major source of natural rubber, a critically important raw material for ensuring a sustainable supply chain for manufacturing tires. Natural rubber is a renewable resource that provides livelihood opportunities for millions of people around the world. The natural rubber economy is massive but fragmented, consisting of many complicated layers of raw material dealers, processing plants, rubber product manufacturers, and smallholder farmers. Most of this rubber is grown by farmers in Southeast Asia, where rubber trees are planted on both small farms and large plantations. Globally, rubber tree farming provides employment for more than 6 million people.

Bridgestone uses large volumes of natural rubber, but unfortunately, many farmers face efficiency challenges and the natural rubber they produce varies in quantity and quality. To help smallholder farmers improve the quantity and quality of their farming operations, Bridgestone provides high-quality Hevea rubber tree seedlings and conducts technical training in key producing countries. These training programs use the same productivity-improvement techniques it developed for its own rubber farms at the agricultural training center in the city of Siantar in North Sumatra in Indonesia. Bridgestone also implemented a technical training program for select instructor candidates.

Such initiatives are expected to improve the quality of natural rubber, increase income per unit area for the farmers, and help control the expansion of agricultural lands.

Challenges to strive against rubber tree disease

Symptoms of white root rot disease

White root rot disease (WRD), which affects rubber trees—a natural rubber resource—is a disease that causes tree death by infecting the roots with pathogenic fungi and causing tissue decay. Since the onset is difficult to detect and discover, it poses a challenge to the sustainable and stable supply of natural rubber. Bridgestone is trying to combat this destructive disease.

AI-based disease diagnostic technology

In December 2020, Bridgestone announced the development of diagnostic technology that can successfully identify diseased trees across vast farm areas quickly and with about 90% accuracy, regardless of tree type or age. A joint project with Information Services International-Dentsu, Ltd., the drone-based technology merges aerial photography and AI image analysis to detect disease, with the knowledge of on-site farm disease experts to distinguish trees with WRD.

This technology makes it possible to diagnose and treat trees with WRD at an early stage, before the disease impacts rubber yield, thereby contributing to improved productivity at rubber farms.

For more details, see this news release.

Joint research on the prevention of white root rot disease in para rubber trees

In 2024, Bridgestone joined a project conducted by the Fukuoka Bio Community*1 and has commenced a collaborative research initiative with Kyushu University, National Research and Indonesia’s Innovation Agency (Indonesian: Badan Riset dan Inovasi Nasional, BRIN). The goal of the research project is to develop technology to prevent white root rot disease (WRD) in para rubber trees and contribute to improved productivity at natural rubber plantations. By developing technology that prevents infection by the pathogenic fungi that cause WRD, the project aims to stabilize the yield of natural rubber and improve the stable productivity of natural rubber plantations.

*1 The Fukuoka Bio Community is a regional bio community certified in Japan based on the "Bio Strategy" promoted by the Cabinet Office. With Kurume Research Park serving as secretariat, Fukuoka Prefecture and Kurume City collaborate to create new industries and bio-ventures centered on biotechnology. The aim is to form a bio community composed of biotechnology-related companies and research institutions.

Joint research for the genetic analysis of para rubber trees

Bridgestone has launched joint research with Universitas Indonesia, Public University Corporation Yokohama City University, and Public University Corporation Maebashi Institute of Technology for the genetic analysis of para rubber trees. This collaboration will leverage trees and genetic information from Bridgestone's natural rubber farm in Indonesia*1. Working together with the advanced technologies of the partner universities, the joint project aims to create a marker-assisted selection technology*2 that enables early identification of elite trees (high-yielding, stable performers). Through this effort, Bridgestone and the partner universities seek to contribute to future improvements in the productivity and stable supply of natural rubber.

  1. PT BRIDGESTONE SUMATRA RUBBER ESTATE
  2. Marker-assisted selection: A breeding approach that uses DNA markers (genetic "signposts") to predict future traits and select promising individuals at the seedling stage; it does not involve genetic modification (non-GMO).

For more details, see this news release.

Leveraging big data for optimal rubber planting

To help decouple business growth from its environmental impact and resource consumption, Bridgestone is working on research and development to improve the efficiency of farms producing para rubber tree-derived natural rubber, which is currently used to produce tires.

In January 2021, Bridgestone announced that it had developed a system for implementing plans for optimal tree planting over more than 30 years. Rubber tree plantations use different tree clones over vast areas and face many different management issues, such as how to optimize the number of trees in a planting area and harvest procedures. In consultation with the Institute of Statistical Mathematics, an academic research organization in Japan, Bridgestone developed an innovative system that addresses these issues to provide higher farm yields and contribute to a sustainable rubber supply over the long term. Leveraging big data that includes various farm data, yield projections, and tree varieties, the system uses a mathematical model developed by Bridgestone together with a programming approach to derive optimal solutions for planting trees. These solutions include guidance on which tree clones to plant and when, where, and how many to plant.

Going forward, Bridgestone will further customize the system before offering it for use at other farms, aiming to contribute to a sustainable and stable global supply of natural rubber.

For more details, see this news release.

Forest restoration around natural rubber farms (Indonesia)

Rubber tree reforestation

Coordination meeting with local government representatives and socializing with farmer group

Near PT. Bridgestone Kalimantan Plantation (BSKP) in Indonesia’s South Kalimantan Province, there is a neglected state-owned forest that has been destroyed by fire. The W-BRIDGE Initiative, jointly operated by Bridgestone and Waseda University from 2012 to 2020, implemented a project to revitalize this forest by means of a citizen-based forestry program. In addition to Waseda University and BSKP, the Japan International Forestry Promotion and Cooperation Center (JIFPRO), Lambung Mangkurat University and the Tanah Laut Regency Forestry Department also collaborated in the project.

The project helped local citizens plant rubber trees and other agricultural products in the forest, as well as native trees and shrubs that used to grow there long ago. This forest management project provided high economic value for the community and contributed to conserving biodiversity. Local residents also conducted patrols and other activities to prevent forest fires. These activities empowered residents to become self-sufficient and created a framework for long-term forest revitalization and management. BSKP supported local residents by providing rubber tree saplings and agricultural technologies.

The project, which involved the collective efforts of the local community, academia, and Bridgestone, completed a cumulative total of 67 hectares of forest reclamation by 2020. BSKP has been able to collect latex by tapping the rubber trees planted near Siring cliff in 2012. BSKP also conducted tapping training for its neighbors in 2020 and donated rubber trees in 2021.

At the end of 2023, BSKP newly restarted reforestation activity. The effort involved several parties, such as Lambung Mangkurat University, a local forest management unit (KPH), the Forestry Department, JIFPRO, and the local community. A survey was conducted to estimate the current carbon stock of vegetation covering an area of approximately 100 hectares, which is the target area of the reforestation project and the site of various kinds of ongoing reforestation activities. Besides supplying rubber seeds for the targeted areas, BSKP is also pursuing capacity building by educating farmers on plantation-related techniques.

Regarding “Collaboration with WWF Japan”, and “Capacity building”, see this page.

Contribution related to society

In 2025, Bridgestone undertook 267 initiatives*1 related to the environment in 26 countries and regions. This includes 189 initiatives with outside partners,*2 involving 12,774 employee volunteers,*3 reaching 83,432 people*4 in local communities.

  1. Counting of “initiatives” varies by country or region.
  2. Counting of “partners” varies by country or region.
  3. The number of volunteers is the total number, including estimates for some activities.
  4. The number of people who directly benefited from the activities, which varies by country or region and only includes those activities whose status has been confirmed.

ECOPIA's*1 Forest (Japan)

In Japan, Bridgestone is pursuing forest management activities in collaboration with local forestry cooperatives, local governments, employees, and people near its plants. In 2004, it established forest maintenance activity zones and began activities that are now being carried out at seven sites in Japan as ECOPIA Forest projects. Specifically, by carrying out thinning and other forest management activities, Bridgestone is enhancing the ability of forests to recharge and help prevent mountain disasters. These efforts help preserve the CO2 absorption capacity of forests and their role as habitats for wild animals and plants. The company also makes use of forests to offer environmental education to local children.

In December 2025, the ECOPIA Forest Shimonoseki-Misaka, a project carried out by the Shimonoseki Plant in cooperation with Shimonoseki City and the Western Yamaguchi Forestry Cooperative, was recognized as a Nationally Certified Sustainably Managed Natural Site*2. The certification recognized the site’s achievements in carrying out forest maintenance and environmental education with residents and customers, maintaining a rich ecosystem, including rare species, and establishing future action plans.

Bridgestone will continue to strengthen its collaboration with local communities, aiming to contribute to the conservation of rich natural environments and the development of local regions.

  1. ECOPIA is Bridgestone’s brand of fuel-efficient tires, designed to deliver a high level of safety, fuel efficiency, and long-lasting performance.
  2. To achieve the international target of “30 by 30” (conserving more than 30% of land and sea as healthy ecosystems by 2030) in Japan, the Ministry of the Environment established a certification system in 2023 to recognize “areas where biodiversity is conserved through private sector and other initiatives.” This system was institutionalized and came into effect in April 2025 under Japan’s Regional Biodiversity Enhancement Act.

Lake Biwa sustainable environment project with local communities (Japan)

Bridgestone has been operating in Hikone City, Shiga Prefecture for over 40 years, and has been working with various local groups since 2004 to protect the water environment of Lake Biwa. Bridgestone is currently engaged in a wide range of activities, including holding nature observation gatherings for local residents and supporting research into the breeding of an endangered species of fish, called golden venus chubs. To date, it has held 76 nature observation gatherings, drawing about 5,340 participants. Breeding research on the golden venus chub takes place in the Biwa-tope biotope on Bridgestone plant grounds. This biotope is also a place for environment-related communication with the community, hosting nature observation gatherings and rice planting and harvesting events attended by local kindergarten children. Additionally, Bridgestone provides the golden venus chubs it has bred to nearby elementary schools to help children learn about the environment.

Bridgestone Children’s Eco-Art Contest (Japan)

Each year since 2003, Bridgestone has held the Bridgestone Children’s Eco Art Contest on the theme of the environment and nature. The purpose of this contest is to convey the importance of the environment and nature to many people, including adults, by means of children’s drawings. The contest has been held 23 times to date, drawing the submission of more than 800,000 artworks.

Participating young artists have commented, “I’m happy when my picture comes back with a sticker (a participation prize for all applicants), and I look forward to this contest every time.” Parents have also expressed how pleased they are, saying, “Drawing pictures has given me more opportunities to talk about the environment and nature with my child.”

Bridgestone promotes this activity across the organization, involving its sites and employees throughout Japan. Sites in the various regions cooperate with nearby elementary schools to judge artwork from the community, providing an opportunity to recognize children’s efforts and thus help to raise environmental awareness throughout the region. Active involvement in various aspects of the contest, such as voting for Employee Awards and volunteering to assist in judging, also helps employees themselves become more aware of the environment and builds solidarity within Bridgestone. Bridgestone will continue to work together to foster greater environmental awareness in local communities.

Nasu fish release project (Japan)

The Bridgestone Nasu Plant began hosting a sweetfish release event in 2024 to protect the ecosystem of the nearby Naka River, used by the plant in its tire production, and to provide local children with an opportunity to come into contact with nature and local natural resources.

On the day of the event, participating five-year-olds from a nearby nursery school release sweetfish into the Naka River, after receiving an explanation about the sweetfish ecosystem from an expert from the Tochigi Prefectural Fisheries Experimental Station. Parents taking part in the event commented that, “It was a valuable experience, which seems to have sparked the kids’ interest in fish,” and “I found out for the first time that so much effort is going into such a wonderful activity. I hope this keeps going.”

Activities to eradicate golden apple snails (Japan)

The golden apple snail (Pomacea canaliculata) was imported to Japan in the 1980s for food, but after being discarded or left unattended, the species became established in the wild. Due to their high reproductive capacity, the snails cause significant damage to rice paddies. For this reason, they have been designated as one of the World’s 100 Worst Invasive Alien Species by the International Union for Conservation of Nature and Natural Resources (IUCN) and as a priority alien species by the Ministry of the Environment and the Ministry of Agriculture, Forestry and Fisheries.

At the Bridgestone Kitakyushu Plant, in cooperation with the Environmental Bureau of Kitakyushu City, employees and their families take part every year in activities to eradicate golden apple snails and to participate in environmental education at the adjacent Hibikinada Biotope, which draw about 80 participants annually.

Through these activities, participants experience firsthand the impact and damage caused by invasive alien species, as well as the difficulty of eradicating such species once they have been released into the wild, leading to greater awareness of their local environment. By fostering such awareness, Bridgestone is contributing to the “Harmony with Nature” pillar of its Environmental Mission Statement.

Biodiversity conservation event (Indonesia)

Biodiversity conservation event (Indonesia)

PT. Bridgestone Sumatra Rubber Estate (BSRE), which operates a rubber plantation in Indonesia, organized a biodiversity conservation event in 2021, which continued until 2026, to address the threat of landslides caused by heavy rains that could damage the surrounding ecosystem. Approximately 150 people participated in the event, including local students, local government, and BSRE employees. A program teaching the importance of biodiversity was also implemented to help raise awareness of biodiversity in conjunction with activities such as cycling, tree planting, releasing fish, and cleaning up in and around a local river. This activity continues to be carried out every year in different areas in the BSRE area to ensure that the water flow along the riverbanks is well maintained and to provide ongoing education to the younger generation about the importance of protecting the ecosystem.

Mangrove forest restoration (Indonesia and Thailand)

In Indonesia and Thailand, local Bridgestone employees have planted thousands of mangrove trees to restore mangrove forests that protect people and the environment in coastal villages. To help this effort, Bridgestone has planted 26,040 trees in Bekasi Regency, West Java since 2016, and continues to conduct regular monitoring activities to maintain mangrove development. In August 2023, Bridgestone Indonesia planted 10,000 mangroves on one hectare of land in the same area as the first plantation.

Conservation project (Indonesia)

Started in 2024, the Sanggabuana Conservation project has involved the planting of 100 trees on Sanggabuana Mountain to support water sources, provide food to local wildlife, and enhance the livelihoods of the local community. In 2024, the project also supported the community in the voluntary surrender of protected wildlife that had been held by households.

Mangrove and Sanggabuana Projects seek to restore species and tackle deforestation (Indonesia)

Bridgestone Indonesia’s Mangrove Project restores habitats for 19 species, including the endangered West Javan Ebony Langur and Greater Green Leafbird. The Sanggabuana Project in Java addresses the issue of deforestation by means of reforestation, thus mitigating droughts, floods, and river degradation. This forest supports 23 plant species, 16 amphibian species, and 31 reptile species, providing crucial refuge for endemic and endangered wildlife.

Tree planting (Thailand)

Employees of the Nong Khae branch of Thai Bridgestone Co., Ltd. (TBSC), nestled in Saraburi Province, took on an ambitious task to “greenify” their environment.

Through comprehensive stakeholder engagement with the community, local government, and Bridgestone’s customers, the team set out to achieve the collective aspiration to increase green space in and outside the TBSC Nong Khae Plant and create greater harmony with nature. The team collaborated with stakeholders to establish a program that engages school children and the community. The program promotes activities for learning and caring about the environment, planting and the importance of biodiversity, and waste reduction where possible, as well as for planting more trees native to Southeast Asia. Since its inception in 2013, the program has planted 5,400 trees covering 21,600m2, engaging 2,680 people in the community and 200 employees. These trees are estimated to sequester about 349 tons of CO2 over their lifespan (in total).

Empowering communities for waste management initiative (Thailand)

Building on our close relationship with the community, Bridgestone Natural Rubber (Thailand) identified a critical environmental concern: over 2,000 meters of roadside littering that caused unsanitary conditions and became a breeding ground for diseases. In 2025, BSNR joined forces with community leaders, local authorities, schools, and residents to launch a comprehensive waste management campaign.

The event featured educational workshops on proper waste disposal and the impacts of littering. Together, 110 participants joined a collective roadside cleanup effort. To ensure long-term sustainability, BSNR supported the installation of four educational signboards across the community as a reminder to preserve a clean environment for future generations.

Agriculture integrated into a plant site (Thailand)

The Chonburi Plant of Bridgestone Tire Manufacturing (Thailand) Co., Ltd. (BTMT) has been engaged in an agricultural project on an unused area of the grounds since July 2020.

In the past, Bridgestone has encouraged employees to participate in planting, promoting production, and distributing products from this project to employees. Currently, products distributed to employees include bananas and papayas. Soon, plans call for the distribution of coconuts and pomelos as well.

The plant is pursuing other activities to promote sustainability, including distributing banana shoots for propagation and making compost fertilizer from dried leaves gathered at BTMT’s areas for household use.

Biodiversity education program (Thailand)

Since 2011, the Chonburi Plant in Thailand has collaborated with local primary schools to promote biodiversity awareness among youth, including the children of employees and students in the community.

The program combines theoretical and practical learning, such as educational games and nature studies at the BTMT Eco Forest, where participants explore ecosystems and observe plants and animals. It aims to enhance environmental knowledge, life skills, and a sense of responsibility toward nature.

The program concludes with a tree-planting activity, fostering environmental awareness and contributing to carbon reduction efforts.

Water Boy initiative (Thailand)

Bridgestone Thailand’s Water Boy Team alleviated water scarcity in the 790-acre Phanom Dong Rak highlands with a solar-powered water pump, expanding the supply area from 264,851m2 in 2022 to 320,000m2 in 2023. A fenced pond also provides a refuge for wildlife, increasing species diversity from 15 species in 2019 to 22 in 2024, including six rare large cats and birds.

The Butterfly Gardens (India)

The Bridgestone India Private Ltd. plants in Indore and Pune have planted more than 3,500 tree saplings. The Butterfly Gardens at the plants also host various species of butterflies, snakes, and insects. More than 60 events (online and face-to-face) have been held to raise awareness of environmental conservation.

Awareness sessions include various topics like waste management, water conservation, the importance of bees, human-leopard conflict, the importance of eco-friendly lifestyles, and ecology and the food web. The Butterfly Gardens are open to the public and to school children for visits, allowing a hands-on experience of the biodiversity nurtured at BSID plants.

In 2025, three face-to-face events were held—a visit by school children to the Butterfly Gardens, stakeholder participation in tree planting, and an onsite awareness session for the local community to learn about butterfly lifecycles.

Project Green Goal (India)

Project Green Goal was launched in 2020 at Bridgestone India’s Indore and Pune plants with an aim to enhance native ecosystems. As of 2023, butterfly species diversity around the plants had increased from 99 to 170 species, and bird species diversity increased from 69 to 105 species. The project drives research, habitat design, seasonal planting, and biodiversity engagement through over 300 sessions, school nature clubs, and outdoor observation activities.

Educational programs on biodiversity conservation(United States)

The Aiken Plant, a tire manufacturing site in South Carolina (United States), has been collaborating for over 10 years with the University of South Carolina to deliver educational programs on biodiversity conservation to local schools. Plant employees also actively engage in ecosystem restoration activities, including those for longleaf pine trees, a native plant important to a variety of organisms in the region. Currently, 74% of the total area of the facility is managed as longleaf pine habitat and in 2024, the facility planted over 20,000 additional longleaf pine seedlings over 49 acres.

Additionally, the Firestone Polymers Lake Charles facility participates in Partners in Education. Firestone's partner is Moss Bluff Middle School, and Firestone's environmental team provides experiments and information regarding the importance of clean air and water. Firestone Polymers also participated in the 2024 Lake Area Industrial Alliance ChemExpo where seventh grade students are introduced to Chemistry, Energy, and Environmental Science by Area Industry employees and learn how it touches every aspect of their lives.

Bridgestone Nature Reserve (United States)

Bridgestone Americas (BSAM) celebrated 2018 World Environment Day by donating 2,332 hectares of the Bridgestone Nature Reserve at Chestnut Mountain to The Nature Conservancy in Tennessee (TNC). The land is adjacent to more than 6,000 hectares of the Bridgestone/Firestone Centennial Wilderness Area that BSAM gifted to the Tennessee Wildlife Resources Agency in 1998 and 2000.

The donation helps protect habitats for many endangered plant and animal species. TNC has conducted a forest carbon offset project to fund the reserve’s management and offset carbon emissions from the BSAM headquarters building in downtown Nashville, Tennessee for 25 years.

BSAM remains dedicated and involved with the TNC and its neighbors and, in 2019, participated in the Bridgestone Nature Reserve at Chestnut Mountain Inaugural Community Day celebration. In addition, in 2021, BSAM tapped into the Bridgestone Trust Fund to donate 50,000 USD to the South Carolina Forest Carbon Program and renewed this commitment in 2022 with a focus on Longleaf Pine Research. As a result of this renewed commitment, this project is reaching multiple audiences, including scientists sharing research, agency partners who manage forests, and private landowners learning how to implement best practices on their land. Since then, more than $127,000 has been invested in Climate-focused forestry initiatives. This support has funded carbon sequestration research and the development of a Climate Smart Management Guide with Clemson University (2023), enabled large-scale reforestation of flooded farmland in the Mississippi Delta with over 86,000 trees planted (2025), and provided additional project support through targeted 2025 funding.

https://www.youtube.com/watch?v=0zHK9qbhkqA

Also, three of the Group’s locations in the United States and Mexico are Certified Wildlife Habitats. Bridgestone works with Tandem Global (formerly Wildlife Habitat Council) to help manage the more than 310 hectares in the program to foster habitat conservation and improve biodiversity.

Bridgestone Environmental Education Classroom and Habitat (United States)

To help inspire the next generation’s interest in the natural environment, Bridgestone Americas established the Bridgestone Environmental Education Classroom and Habitat (BEECH) at the Warren County facility in Tennessee. This is a classroom setting that includes a nature trail to educate school children about the environment and its importance. Students in pre-kindergarten through fifth grade learn about wildlife habitats, water conservation, and how to care for the environment. Since it was founded in 2008, over 35,000 students have visited BEECH, undergoing over 109,000 hours of learning. The program has expanded to four counties in Tennessee, and now includes programs for homeschooled children. The program continues to grow each year. BEECH is a fully integrated part of the Warren County school curriculum. Boy scout groups have also utilized the facility to learn about nature and the environment during camping events. They have the opportunity to complete tasks to earn their badges and learn valuable skills. The Warren facility is also LEED certified*, which is a globally recognized certification for sustainability achievements.

* Leadership in Energy and Environmental Design

Pollinator projects (United States)

The Dyersburg Plant in Tennessee has operated a pollinator project since 2019. On-site beekeeping was established in the hopes of repopulating the pollinator population and has since expanded, with educational events to inform people of the health benefits of honey and the importance of pollinators to the community. Several employees also operate hives out of their own homes.

Meliponiculture Programme(Brazil)

In 2024, the Bahia, Brazil facility created a partnership with the state environmental agency to support the "Meliponiculture Programme", which is a project to support 50 rural families in the breeding of stingless bees in the communities participating in the Joanes-Ipitanga Environmental Protection Area (APA) in which the factory is located.

Environmental education (Mexico)

Since 2019, the Monterrey Plant has operated a Habitat School program in a local primary school and high school. The Habitat School program is an environmental education project that was developed for local schools. Every year, three Science Fairs are held to display the projects created by the students as part of the program. This program encourages students to investigate the habitats of their community and promotes actions that contribute to its conservation.

In 2024, the Cuernavaca facility launched their Bridgestone 2024 Reforestation campaign which hosted several educational events for teammates and local children and teenagers. It provided opportunities to learn about nature as well as actively participate in environmental restoration activities.

Environmental protection activities through voluntary participation of employees (Costa Rica)


Firestone Airide Turrialba received Bandera Azul certification in the category of climate change. This certification indicates a special commitment toward caring for the environment and looking for a better way to reduce and compensate for the impact of production processes on the environment. Tree planting activities along the Firestone property aimed at protecting its own spring of water as well as educational activities in partnership with the City Hall were evaluated.

The San Jose facility partners with the local government and Ministry of Health to host a used tire collection program. In 2024, the program had a total of 23 drop off locations and collected approximately 140 tons of tires.

Environmental awareness event (Italy)


The Bari Plant (Italy) organized Green Camps events, involving workshops, educational outings, and sustainability games. Environmental and sustainability training was organized for children and students, including the B-Drop project using edutainment to teach about water cycles.

Sustainability awareness project for students (Spain)

The Burgos Plant (Spain) actively contributes to the local community through several projects. Activities include an Environmental Month, an NJ Challenge to promote sustainable mobility, a “drive safety” inertial car racing event, and a Mobility Week photo contest. In 2021, the Burgos Plant won a Sustainability Week Award for the innovative idea of a sustainable mobility app pilot, which was developed to help reduce the carbon footprint of the plant’s employees.

Green Power Car Race (Spain)

To promote sustainable mobility and ecological awareness, the Bilbao and the Usansolo Plants (Spain) organized a Green Power Car Race, attracting more than 400 students from 100 schools. The locations also facilitated Bridgestone Popular Solidarity Cycling events with more than 3,000 participants.

We Forest project (Spain)

Volunteers from the Bridgestone Burgos Plant planted 200 pines and oak trees in an old sandstone quarry in Quintanar de la Sierra, covering an area of 10,000m2. The event was held to celebrate the International Day of Forests promoted by the United Nations. The initiative, launched in 2009, was attended by 50 family members, friends, and employees of the plant. An identifier was placed on each tree with the names of the people who collaborated in its planting so that, on successive visits, they can see how the trees are growing.

Apart from celebrating awareness and the importance of forest management among workers and family members, the aim of the initiative was to improve the soil substrate, biodiversity, and landscape. To this end, specialized training in planting and reforestation was offered and field work was carried out using ecological forestry techniques. After finishing the planting, which allowed participants to learn about the different species that live in the environment, ethnographic and cultural values of the area were promoted with a guided visit to the Mataca Oven, traditionally used for making tar. This initiative started in the forest of Revenga, where 7 hectares have been rehabilitated with the planting of 1,800 trees. Since 2019, the action has moved to other parts of the province.

Bicycle Town (Poland)

The Stargard Plant (Poland) is also involved in educational events to promote sustainable mobility, such as Bicycle Town, an event organized in cooperation with the local primary school and the Police Department of Stargard. Activities included events related to road safety and first aid. The local community was also involved in organizing exhibitions on ecological issues, the collection of electro-waste and its reuse for plant seedlings, Tree Day workshops, and more.

Play Green (Poland)

Ecoteam Bridgestone Poznan 4 Nature has planted over 10,000 trees in the city forest since 2021. Employees were also involved in a Play Green environmental education program for primary schools, with lessons and workshops on environmental protection topics and first aid. The Poznan Plant also cooperates with the Polish State Forests, the Babki Forest District, and the Forests of the City of Poznań.

Two campaigns were organized as part of Earth Day: the city’s cleanup campaign Cleaning the World with the City of Poznań, and the We are Passionate About Recycling cleaning campaign.

Biodiversity-related events (Hungary)


The Tatabanya Plant (Hungary) conducted biodiversity activities, including a flower planting activity, volunteering in flooding protection, and activities to support the country’s national parks. It also organized sustainable education events.

Trees for Homes (South Africa)

In 2024, Bridgestone South Africa made a significant contribution to the environment and to local communities through the expansion of its Food and Trees for Africa (FTFA) project. The newly added Trees for Homes Program focuses on planting indigenous and fruit trees in South African townships. In partnership with FTFA, Bridgestone donated 500 trees to homes in areas that have been degraded. This initiative aimed to provide essential green infrastructure, enhance the environment, and improve air quality.

Beyond the immediate benefits of improving the local ecosystem, the trees are expected to foster social cohesion and contribute to the long-term sustainability of the community. As part of its broader efforts in 2025, Bridgestone successfully planted 1,000 trees in total and established four vegetable gardens, further promoting environmental and social well-being.

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