Given the increase in demand accompanying population growth and people’s desires for more convenient lifestyles, there are concerns that, if nothing changes, the growth in demand for raw materials will exceed the earth’s capacity. To avoid this will require constructing systems to decouple the environmental impacts caused by growing demand. To help assist this decoupling, the Bridgestone Group is taking steps to improve our resource productivity.
In the case of tires, for example, we foresee both an ongoing requirement for lower fuel consumption and continuous environmental performance improvements without sacrificing comfort and safety functionality. At the same time, the Group promotes new business models and the development of technology for reducing the volume of raw materials used to make each product.