Given the increase in demand accompanying population growth and people’s desires for more convenient lifestyles, there are concerns that, if nothing changes, the demand for raw materials will exceed the Earth’s capacity. Avoiding this will require constructing systems to decouple the environmental footprint caused by growing demand. To succeed in decoupling, the Bridgestone Group is taking steps to improve our resource productivity.
ENLITEN is a Bridgestone’s base technology for product design which is positioned as the “new premium in the EV era” for passenger car tires and the “new premium in the circular business era” for truck and bus tires.
For more information, see
“ENLITEN” in Reduce CO2 Emissions .