As a global organization with operations in more than 150 countries and regions, Bridgestone is uniquely positioned to co-create long-term social and customer value in communities around the world.
Bridgestone believes that co-creating value with customers, partners, communities, and employees is essential for sustainable value creation and that building trust is vital in this process.
Recognizing that building trust takes time, Bridgestone believes it is important to do so step-by-step by continuously improving its approach to the challenges and needs of each community through tailored solutions. With the ”Bridgestone E8 Commitment” as an axis. Empowering one another and the community, Bridgestone is committed to building safer, healthier communities and making education more accessible and inclusive for current and future generations.
In 2025, Bridgestone undertook 1,522 initiatives*1 in 31 countries and regions, including 1,246 initiatives with outside partners*2, involving 32,795 employee volunteers*3 and reaching 491,422 people*4 from local communities.
Since 2023, Bridgestone has taken steps to visualize its social impact, which refers to the “changes that happen to individuals, organizations, and the company, in the short or longer term, as a result of the activity,” as defined in the globally recognized Corporate Community Investment Framework by Business for Societal Impact (B4SI).
Bridgestone’s approach emphasizes both measuring and communicating impact. By combining these two elements, it is able to share tangible outcomes with stakeholders, while continuously improving its activities. Visualizing impact also allows Bridgestone to better understand how these activities contribute to creating social and corporate value, enabling Bridgestone to make more effective decisions and refine its initiatives. Bridgestone focuses in particular on the impact of road safety activities on beneficiaries in the community and on employees.
In 2025, beyond improving individual activities, our impact visualization efforts helped strengthen trust with stakeholders by:
- Driving recognition of our approach among industry peers and community partners
- Enabling connections with new customers and partners beyond our existing businesses
- Fostering employee pride and ownership, reinforcing a culture of contribution and accountability
Furthermore, insights gained through impact visualization have strengthened stakeholder trust and, over the medium to long term, contribute to enhancing corporate value.
Message from B4SI
Clodagh Connolly
Global B4SI Director
Bridgestone has committed to global good practice through strategic alignment to B4SI’s Frameworks and standards, which are applied by the world’s leading companies. We commend Bridgestone for their active commitment to social impact excellence underpinned by their grasp of and commitment to B4SI, and we expect their continued and active engagement with others globally across the network of leading corporates to enhance a shared commitment to creating a sustainable future.
Bridgestone believes that participation in social contribution activities fosters a greater sense of belonging to Bridgestone and the local community among its employees. It also boosts employees’ confidence and pride and improves their well-being. Bridgestone also believes that employees experiencing these benefits will enhance corporate value in the mid to long term. This participation also helps reinforce Bridgestone’s corporate culture by deepening employee pride, ownership, and shared commitment to contributing to society.
Across regions, Bridgestone has promoted employee participation in social contribution activities by fostering environments that encourage engagement. These efforts include employee participation campaigns, the establishment of related policies and goals to support participation, systems that enable employees to take part in a wide range of activities—including those organized by external partners—and leave and sabbatical programs that support participation.
By taking advantage of the characteristics of each region, Bridgestone seeks to promote harmony within the community through employee participation.
Continuing from the previous year, Bridgestone conducted an impact assessment for employees in 2025.
The assessments showed that over 83% of the 2,849 employees surveyed experienced positive changes in the following areas:
Message from employees
Faris Triyadhi (far left)
Plant Facilities 3S & Waste Management Staff, General Affairs, Bekasi Plant
“I am very proud, as part of Bridgestone Indonesia, to participate in the Road Safety volunteer activity under our company’s sustainability program. This meaningful initiative allowed me to contribute directly to the community while promoting road safety awareness. It was a valuable opportunity to collaborate, gain insights, and support a safer and more sustainable future.”
Aki Ikedo
Occupational health nurse, General Affairs & Environmental Conservation Section at the Seki Plant
“Guided by the mission of “Serving Society with Superior Quality,” the Seki Plant views the strengths of its people as a form of “quality” and continuously explores meaningful ways to contribute to society.
In accepting nursing trainees, we aim not only to provide them with hands-on learning opportunities in the field of occupational health nursing and help them appreciate the importance of health management for employees, but also to benefit ourselves. The fresh perspectives and flexible ideas the younger generation brings contribute significantly to our health promotion initiatives. Moreover, it is a great joy for us as practitioners to see trainees recognize the appeal and value of occupational health nursing and aspire to become corporate health nurses as their future career path.
Through activities rooted in the local community, we strive to ensure that more people come to recognize Bridgestone’s presence, as well as our commitment to kindness and passion toward people. Even as times change, we will continue to cherish communication with the community and steadily carry forward our efforts, maintaining the strengths and enthusiasm of our people in order to sustain our social contribution activities over the long term.”
There were an estimated 1.19 million people died in road traffic accidents in 2021, a slight decrease from 2018. However, with more than two deaths occurring every minute*1 and over 3,200 per day, road traffic accidents remain the leading cause of death among children and young people aged 5-29. The United Nations has called on the private sector to contribute to achieving Sustainable Development Goal (SDG) Target 3.6, which aims to halve global road traffic deaths and injuries. Recognizing that road safety is a global issue*1, Bridgestone understands that road safety is an essential part of mobility system design. As a company engaged in mobility, Bridgestone is uniquely positioned to leverage itsstrengths and make meaningful contributions to society.
Bridgestone established the Bridgestone Road Safety Program (BRSP) in 2023 as one program to generate synergies with its efforts worldwide. Bridgestone is moving ahead with the BRSP under a vision for road safety: “Life is a journey. Let’s make it a safe one.”, while utilizing the playbook, a practical guide for employees to implement road safety initiatives effectively created in collaboration with the Global Road Safety Partnership (GRSP), an international non-profit organization in the field of road safety.
For more information and initiatives, see Activities related to road safety.
*1 Source: “Global status report on road safety 2023,” World Health Organization
Believing that education is essential for improving people’s quality of life and developing their professional skills, Bridgestone supports inclusive and accessible education in the local communities in which it operates. With a particular emphasis on primary education and technical and vocational training, Bridgestone applies its strengths in tire manufacturing and sales to offer a variety of training programs that foster the next generation of automotive maintenance professionals. In addition, Bridgestone is helping to improve the educational environment for young people who will lead the next generation and providing opportunities for learning from a business perspective.
For more information and initiatives, see Activities related to education.
Based on an analysis of causes of death by income level, the World Health Organization (WHO) notes it is important to address health improvement according to the needs of each country and region. Bridgestone improves the sustainability of communities by contributing to efforts to improve local health conditions and create a culture of healthier lifestyles.
For more information and initiatives, see Activities related to health.
Bridgestone is taking many actions related to the local environment. In early 2019, it launched the Bridgestone In Harmony with Nature – Promoting Biodiversity Program. Through this program, Bridgestone encourages all manufacturing facilities across the globe to pursue activities to conserve biodiversity.
Bridgestone is also involved in other initiatives to promote recycling and environmental activities, tailoring these efforts to the needs of each region.
For more information and initiatives, see Activities related to environment.
Bridgestone views support for regional communities affected by disasters to be part of its social mission. Bridgestone will continue to provide various reconstruction assistance based on disaster conditions and needs in stricken areas. Bridgestone sincerely hopes for a swift recovery of the people and areas affected by disasters.
For more information and initiatives, see Activities related to disaster prevention and relief.
Sustainability
