The Group co-create long-term social and customer value by working collaboratively with customers, employees and partners to develop sustainable community solutions that positively impact a wide variety of cultures facing unique challenges. In addition to these long-term efforts, when urgent support is essential — for example, in times of disaster, COVID-19 or support humanitarian efforts— the Group also steps up to immediately support its communities.
The Bridgestone Group is making community safety more sustainable with its services, products and initiatives. For example, during Vietnam’s rainy seasons, many of the country’s worn-out wooden bridges pose significant safety challenges for people commuting to work and school. To help, the Bridge to Knowledge campaign, led by Bridgestone Tire Manufacturing Vietnam LLC, pledged to build 20 bridges across flood-prone Vietnam by 2030, and to maintain the bridges for 10 years. In 2021, the Group built two new bridges that provide safe access to educational facilities for students from over 1,000 households.