More than 1.35 million people die in traffic accidents each year*1, and road safety is widely recognized as one of the common global issues. Given its foundation as a tire company, the Bridgestone Group understands that road safety is essential to mobility systems and resilient communities.
Since proper maintenance is important for safer and more comfortable transportation, safety awareness activities such as tire-safety inspections for customers and the community are conducted to support the comfort and peace of mind to mobility .The Group is educating the next generation on road safety and its importance in improving quality of life in local communities. The Group is also enhancing traffic-safety education for employees to raise safety awareness throughout the value chain, thereby contributing to traffic safety not only through its products and services, but also through its daily work. With such initiatives, the Group is committed to “Empowerment: Committed to contributing to a society that ensures accessibility and dignity for all” and ”Ease: Committed to bringing comfort and peace of mind to mobility life” of the “Bridgestone E8 Commitment.”
- Source: “Global status report on road safety 2018”, World Health Organization