Social | Community
Activities related to health

The World Health Organization (WHO), based on an analysis of causes of death by income level, notes it is important to address health improvement according to the needs of each country and region. Bridgestone supports community sustainability by contributing to efforts that enhance local health conditions and to create a culture of healthier lifestyles.

In 2025, Bridgestone undertook 191 initiatives^*1 related to health in 23 countries and regions. These include 175 initiatives involving external partners,^*2 the participation of 5,485 employee volunteers,^*3 and reaching 88,325 people^*4 in local communities.

Counting of initiatives varies by country or region.
Counting of partners varies by country or region.
The number of volunteers is the total number, including estimates for some activities.
The number of people who directly benefited from the activities. This number varies by country and region and includes only those activities whose status has been confirmed.

Helping Hands (Australia and New Zealand)

In 2025, Bridgestone Australia and New Zealand (BSAPIC, BSANZ) supported more than 20 community organizations through its Helping Hands program, addressing key social issues such as youth road safety, poverty, and environmental preservation.

The program engages volunteers from across the business and provides paid volunteering leave, giving employees the opportunity to offer hands-on support to causes that matter to them. Activities have included food sorting and preparation, distribution of essential items and helping facilitate youth road safety education workshops.

Participants have expressed that being part of Helping Hands allows them to contribute meaningfully to the community and fosters a sense of connection and self-development. The program also strengthens relationships with community organizations and has provided the opportunity for ongoing support.

Output (2025)	・ 490 employee volunteers supported more than 20 organizations
Impact (2025)	Impact assessment conducted for 22 participating employees. Pre- and post-activity results of the three indicators (out of rating of 5) : Attachment to Bridgestone: 4.94 → 5 (+1.2%) Attachment to the community: 4.81 → 4.95 (+2.8%) Self-development: 4.59 → 4.91 (+6.5%) Ratings improved across all areas post-activity

Message from an employee

Rebecca Capriotti
Corporate Projects Manager - Sustainability
Bridgestone Australia Ltd.

Helping Hands is an initiative I’m incredibly proud to be part of at Bridgestone Australia and New Zealand.

We designed the program by listening to our people—understanding the real barriers to volunteering and creating a framework that supports participation. To keep momentum and engagement high since launching, we focus on consistent communication and share real volunteering stories and photos from across the business.

Helping Hands has so far supported over 22 community organizations, with our people contributing more than 1,200 hours to worthy causes. Seeing employees feel empowered, connected, and proud of the impact they’re making reinforces why this initiative matters, and reflects our commitment to serving society and the values of our Bridgestone E8 Commitment."

Support for OnWheels app–accessibility for all (Belgium, HQ)

Bridgestone EMEA Headquarters employees undertook an initiative in collaboration with the On-Wheels app to address the mobility needs of wheelchair users in Brussels and enhance accessibility. A total of 20 employees volunteered to navigate 60 locations throughout the city using wheelchairs. They registered the accessibility information along with location data in the app, helping to gather crucial details on ramps, entrances, and other features important for wheelchair users. This data is provided to app users, contributing to the creation of a more inclusive environment for individuals facing mobility challenges.

Output (2024)	・ 20 employees conducted accessibility assessments of 60 locations
Impact (2024)	・ Impact assessment conducted for seven participating employees ・ After engaging in social contribution activities, 100% of volunteers felt a greater sense of belonging to Bridgestone ・ 86% felt a greater sense of belonging to the local community ・ 100% of volunteers perceived positive changes in their work-related skills, attitudes and behavior in life, as well as their overall well-being

Output
(2024)

・ 20 employees conducted accessibility assessments of 60 locations

Impact
(2024)

・ Impact assessment conducted for seven participating employees
・ After engaging in social contribution activities, 100% of volunteers felt a greater sense of belonging to Bridgestone
・ 86% felt a greater sense of belonging to the local community
・ 100% of volunteers perceived positive changes in their work-related skills, attitudes and behavior in life, as well as their overall well-being

Meals on Wheels (United States)

Many senior citizens in the United States do not have access to nutritious meals because of their lack of mobility. Bridgestone Americas, Inc. (BSAM) partnered with Meals on Wheels to expand access to food for seniors by preparing and delivering meals. Fourteen employees participated in preparing meals and delivering them to homebound senior citizens in the first year of the program. In addition to financial donations dedicated to opening new delivery routes, the program has supported more than 5,000 people directly.

United Way Coordinated Campaign (United States)

Bridgestone employees in Nashville, Akron, and Cleveland collectively raised over 2,400,000 USD to support their local United Way organizations in helping economically disadvantaged households. During the giving campaign, 451 employees volunteered at non-profit organizations that are part of their United Way network.

Support for Handi Free Riders Association (France)

For nearly a decade, the Handi Free Riders (HFR) association has been aiding riders with disabilities, giving them renewed enjoyment of their passion for motorcycles. Established in 2014 by Stéphane Paulus, a rider who experienced a severe motorcycle accident himself, the HFR association’s mission is to empower disabled riders to revitalize their love for motorcycles and roar back onto the circuit. Bridgestone West Region (France and Benelux) has supported the organization since 2016 with an annual contribution of EUR 10,000. Thanks to HFR, many riders have returned to their bikes after months or even years of perseverance. For many, getting back on their bikes is a journey of rediscovering life, hope and triumph.

Bridgestone Moves Against Cancer (Spain)

Bridgestone Southwest Region (Spain and Portugal), in collaboration with the Spanish Association Against Cancer (AECC) and with the support of Bridgestone customers, launched a solidarity initiative aimed at actively contributing to childhood cancer research through the sale of 18-inch and larger tires.

This campaign not only generated a tangible social impact, but also reinforced Bridgestone’s commitment to corporate social responsibility (CSR) by strengthening the emotional connection with customers. By offering customers the opportunity to participate directly in a high-impact social cause, the initiative delivered a distinctive value proposition aligned with Bridgestone’s core values.

The initiative was carried out from January 1 to December 31, 2025, by Bridgestone’s sales teams in Spain and Portugal, successfully raising a total of EUR 32,000, which was allocated to support research led by Dr. Aránzazu Villasante in the fight against childhood cancer.

The essential role played by Bridgestone employees deserves special recognition, as they acted as campaign ambassadors in every sale, making a decisive contribution to the success of the initiative. Bridgestone employees clearly demonstrated the organization’s internal commitment to sustainability, solidarity, and the fight against childhood cancer.

Rehabilitation and enhancement of facilities at Hospital Infantil Universitario Niño Jesús in Madrid and Hospital Materno Infantil in Málaga (Spain)

The Juegaterapia Foundation, in collaboration with Bridgestone Southwest Region, carried out a project focused on the rehabilitation and humanization of hospital spaces. The projects were conducted at Hospital Infantil Universitario Niño Jesús in Madrid and Hospital Materno Infantil in Málaga, with the aim of improving the hospital experience of children undergoing oncology treatment.

This initiative forms part of Bridgestone’s CSR strategy, contributing to the emotional well-being of pediatric patients and their families by transforming clinical environments into spaces that are more welcoming, safe, and stimulating. The refurbishment of these hospital areas helps to create settings that encourage play, distraction, and comfort—key elements in providing emotional support throughout the treatment process.

Thanks to the collaboration between Bridgestone and Juegaterapia, a high social impact project was successfully delivered throughout 2025. This reinforced Bridgestone's contribution to the community and aligned the initiative with its core values such as solidarity, empathy, and a strong commitment to children’s well-being.

Furthermore, the project highlighted the active involvement of Bridgestone employees, who supported the initiative and acted as advocates for Bridgestone’s social commitment, strengthening the connection between the organization, its people, and society as a whole.

Supporting food security during trying times (Singapore)

In 2025, for the fifth year, Bridgestone Asia Pacific (BSAPIC) and Bridgestone Tire Sales Singapore (BSTSG) continued their support for Willing Hearts—a charity soup kitchen that delivers about 10,000 meals daily to those in need.

1) Tire sponsorship
To help foster safe mobility, BSAPIC and BSTSG carried out a tire safety training and inspection program with Willing Hearts and their fleet of 15 vehicles. They also sponsored tires to ensure the fleet operates on safe, reliable equipment. BSAPIC and BSTSG collaborated with their client, H-Tyres (a dealer that also helps to service Willing Hearts’ vehicles), who will then help Willing Hearts fit the tires at their convenience.

2) Meal deliveries
A group of 18 volunteers helped deliver 1,280 food packages to 10 locations across the island. After completing this task, the volunteers returned to Willing Hearts to join the kitchen volunteers.

3) Kitchen volunteers
A total of 17 Bridgestone employees were assigned to a kitchen to help prepare food and pack meals.

Yang Yai Jai Dee: "Big Tires, Big Heart" initiatives (Thailand)

Launched in 2019, the Yang Yai Jai Dee: "Big Tires, Big Heart" initiative fosters volunteerism, social responsibility, and teamwork to create a positive impact on communities across Thailand. It empowers employees from Bridgestone Tire Manufacturing (Thailand) Co., Ltd. who are passionate about giving back to the community to form groups of five or more to carry out meaningful volunteer initiatives that do not involve monetary donations. The objective is to encourage action based on skills and effort, resulting in a tangible impact on local communities.

An approval committee, comprising the managing director and department managers, meets monthly to review and approve projects, allowing employees the flexibility to carry out activities according to their preferred timelines. On average, approximately one project is approved every month. Since the program’s inception, more than 286 employees have participated in over 28 school and facility renovation projects.

In 2025, 12 projects were approved, including school facility improvements and social support and community assistance.

School facility improvements (8 projects):

1) Painted the school building of Baan Kok sung Pracha San School (Khon Kaen Province)
2) Painted the school bathrooms and fence at Nong Pak Waen School (Sa Kaeo Province)
3) Painted the school bathrooms and fence at Nong Kud Huay Kiew Wittaya School (Khon Kaen Province)
4) Painted the school building at Ban Nong Saeng School (Chachoengsao Province)
5) Installed solar-powered lighting at Ban Charoen Suk School (Sa Kaeo Province)
6) Renovated the volleyball court at Nong Arsa School (Uthai Thani Province)
7) Renovated the school building at Ban Non Pibarn Kok Klang School (Nakhon Ratchasima Province)
8) Painted the sports court at Nong Khok School (Chachoengsao Province)

Social Support and Community Assistance

1) Changed the bathroom door and painted the playground at Lorenzo House (Chon Buri Province)
2) Improved the vegetable garden at Lorenzo House (Chon Buri Province)
3) Installed solar-powered lighting at temple entrance at Thaworn Wana ram Temple (Chanthaburi Province)
4) Installed amplifiers and speakers at Pa Dang Noi Wachira yarn Temple (Phetchabun Province)

This initiative has received overwhelmingly positive feedback from both the community and participating employees. Many employees take pride in giving back, especially when supporting their alma maters, and deepen their connection to Bridgestone’s values. At the same time, beneficiaries appreciate the tangible improvements to their schools and facilities. Through these collective efforts, employees not only strengthen Bridgestone’s reputation but also create a lasting, meaningful impact on society.

Health support at sporting events (Japan)

For more than a decade, Bridgestone has contributed to building a healthier society and revitalizing local communities through support for sporting events near its plant locations.

The Seki Plant employees participate as first-aid volunteers in several events, including the Fudo no Mori Trail Run, the Seki Ekiden (long-distance relay race), the Seki Cycle Touring event, and the Seki City Marathon. They carry AEDs and accompany athletes on bicycles, ready to respond to emergencies. During nearby sporting events, Bridgestone also opens its parking lot and restrooms to the public, stations staff to indicate the course, and otherwise assists with event operations.

At the Shimonoseki Plant, employees provide drinks to participants in the Ishin Kaikyo Walk, while employees from the Hofu Plant volunteer at the Hofu Yomiuri Marathon by organizing the course and working at water stations. Through these efforts, Bridgestone supports the operation of local sporting and health events and helps promote health in the community.

Bridgestone will continue to deepen its ties with local communities through ongoing activities to help build a healthy and vibrant society.

Nursing students’ internship (Japan)

To help cultivate future nursing professionals, especially in the field of occupational health, where there is a shortage of qualified personnel, the Seki Plant accepts nursing students as interns. The initiative started in 2004 after a local university approached Bridgestone, citing the limited number of companies offering internships for nursing students and the lack of opportunities to learn about occupational health. Since then, the Seki Plant has expanded the number of participating universities and nursing schools and now welcomes more than 100 students a year.

During the internships, students observe and learn from public health nurses and safety staff. They also contribute to employee well-being by conducting interviews and proposing health management strategies. Some students even complete their final pre-graduation research internships at the plant. Additionally, the plant also serves as a testing ground for employee health-related trials that last for about four months.

More than 95% of participating students report that they have gained a deeper understanding of occupational health nursing and increased their interests in this field^*1. Some have even changed their career goals as a result of the experience and have gone on to work as occupational health nurses. This initiative has since spread to other Bridgestone plants, contributing broadly to the development of human resources in occupational health nursing.

As a result of conducting assessments for the 2024 training participants

Message from an employee

Aki Ikedo
Occupational health nurse, General Affairs & Environmental Conservation Section at the Seki Plant

Guided by the mission of “Serving Society with Superior Quality,” the Seki Plant views the strengths of its people as a form of “quality” and continuously explores meaningful ways to contribute to society.
In accepting nursing trainees, we aim not only to provide them with hands-on learning opportunities in the field of occupational health and help them appreciate the importance of health management for workers, but also to benefit ourselves. The fresh perspectives and flexible ideas the younger generation brings contribute significantly to our health promotion initiatives. Moreover, it is a great joy for us as practitioners to see trainees recognize the appeal and value of occupational health and aspire to become corporate health nurses as their future career path.
Through activities rooted in the local community, we strive to ensure that more people come to recognize Bridgestone’s presence, as well as our commitment to kindness and passion toward people. Even as times change, we will continue to cherish communication with the community and steadily carry forward our efforts, maintaining the strengths and enthusiasm of our people in order to sustain our social contribution activities over the long term.

“SpoGOMI” (litter cleanup sport) competitions held (Japan)

With the aim of addressing the issue of litter, revitalizing community fellowship, and fostering a sense of attachment to the local region, Bridgestone is collaborating with local governments and businesses to hold “SpoGOMI” competitions. Spearheaded by the Nippon Foundation SPOGOMI, “SpoGOMI” is a team-based litter cleanup competition that draws on sporting elements. Teams of three to five members collect litter within a designated area and a time limit, competing for points based on the quality and quantity of the litter collected.

Bridgestone launched this initiative at the Kurume Plant in 2019 in cooperation with the local government and has since extended competitions to its Tosu and Saga plants. At several of the plants, Bridgestone took the lead in encouraging the local government to get the activity up and running.

Around 400 employees and local residents took part in events held at the three locations during the year, collecting a total of more than 300 kilograms of litter.

The event has served as an opportunity to promote health while also making communities more beautiful and fostering fellowship resulting in a range of feedback from participants. “I hope they continue to hold this event so we can keep our town clean and lively.” “We were able to make our town more beautiful and help conserve the environment.” “I thought it was a great event that gives back to the community.”

Going forward, Bridgestone will continue to work with local communities to actively pursue activities aimed at bringing about a sustainable society.

Social | Community Activities related to health