Environment | In harmony with nature
Enhancing contribution (Contribution to society)

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Water conservation project in India

Bridgestone works with local communities to help protect scarce water resources. In 2018, the Company initiated a three-year project with UNICEF to improve water conservation and drinking water in Maharashtra, India’s second most-populated state. Water scarcity is one of the key challenges affecting Maharashtra due to long periods of drought that result in crop failure. Bridgestone India is donating JPY 63.6 million/USD 577,900*1 to help ensure that 10 villages have access to a clean, safe water supply.

  1. Based on the average exchange rate used in the Bridgestone Group’s 2018 Financial Report

Mangrove forest restoration in Indonesia and Thailand

In Indonesia and Thailand, local Bridgestone Group employees have planted thousands of mangrove trees to restore mangrove forests that protect people and the environment in coastal villages. Bridgestone Indonesia has also been working with the Borneo Orangutan Survival Foundation since 2012 to help protect and reintroduce Bornean orangutans to their natural habitat. To help do so, the Company has committed to plant one hectare of forest each year for eight years. The Company is also sponsoring two orphaned orangutans by paying for their care and rehabilitation until they can be released back into their natural habitat.

Bridgestone Nature Reserve in USA

Bridgestone Americas celebrated World Environment Day on June 5, 2018, by donating 2,332 hectares of the Bridgestone Nature Reserve at Chestnut Mountain to The Nature Conservancy in Tennessee (TNC). The land is adjacent to more than 6,000 hectares of the Bridgestone/Firestone Centennial Wilderness Area the Company gifted to the Tennessee Wildlife Resources Agency in 1998 and 2000. The donation will protect and enhance habitats for a range of endangered plant and animal species. As part of the donation, TNC is completing a forest carbon offset project that will soon fund the management of the Bridgestone Nature Reserve at Chestnut Mountain and offset the carbon emissions from the Bridgestone Tower headquarters building in downtown Nashville, Tennessee, U.S. for an estimated 25 years.

Also, in the U.S., as well as in Mexico, 11 of the Bridgestone Group manufacturing locations are Certified Wildlife Habitats. The Group works with the Wildlife Habitat Council to help manage the more than 1,200 hectares in the program to foster habitat conservation and improve biodiversity.

Bridgestone Environmental Education Classroom and Habitat in USA

To help inspire the next generation’s interest in the natural environment, the Company established the Bridgestone Environmental Education Classroom and Habitat (BEECH) at our Warren County facility in Tennessee, U.S. Students in pre-kindergarten through fifth grade learn about wildlife habitats, water conservation and how to care for the environment. Since it was founded in 2008, nearly 20,000 students have visited the BEECH and the program has expanded to four counties in Tennessee and includes programs for children who are homeschooled. As of 2008, BEECH is a fully integrated part of the Warren County School curriculum.

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