Environment | In harmony with nature
Enhancing contribution (Contribution to society)

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Bridgestone Children’s Eco-Art Contest (Japan)

Each year since 2003, Bridgestone Corporation, along with Bridgestone Cycle and Bridgestone Sports, holds the Bridgestone Children’s Eco-Art Contest. This contest, which began with the desire to preserve our precious natural environment for the children of the future, emphasizes an appreciation for nature as seen through children’s drawings.

Going forward, the Bridgestone Group will continue to support the education of the next generation through these and other activities.

ECOPIA's Forest (Japan)

Since 2005, Bridgestone has maintained a forest in Nasushiobara City, Tochigi Prefecture in Japan to support efforts to manage the increasing number of untouched forests. Through the ECOPIA’s Forest program, we have expanded these forest conservation endeavors. In addition to maintaining forests across Japan, we also use this program to educate our teammates and local children on environmentalism and sustainability.

Lake Biwa Sustainable Environment Project with local communities (Japan)

Bridgestone has now been operating in Hikone City, Shiga Prefecture for over 40 years. In 2004 the company launched an activity for protecting the water environment of Lake Biwa. We have also supported the efforts of various local groups with the same goal. Recently we have been carrying out the following activities: a nature-observation gathering with local participants, a series of experiments to breed an endangered species of fish called the golden venus chubs (Hemigrammocypris rasborella). So far we have held 74 nature-observation gatherings for about 5,301 participants. “Biwa-tope,” the biotope on the plant premises, is not only the site for our research on golden venus chubs breeding, but also a place for environmental communication with local people. Kindergarteners and others are often invited to Biwa-tope for nature-observation gatherings and rice-planting and -harvesting activities. Additionally, we provide the golden venus chubs we've bred to nearby elementary schools, which they use in their environmental studies.

Water conservation project (India)

Bridgestone works with local communities to help protect scarce water resources. In 2018, the Company initiated a three-year project with UNICEF to improve water conservation and drinking water in Maharashtra, India’s second most-populated state. Water scarcity is one of the key challenges affecting Maharashtra due to long periods of drought that result in crop failure. Bridgestone India is donating JPY 63.6 million/USD 577,900*1 to help ensure that 10 villages have access to a clean, safe water supply.

  1. Based on the average exchange rate used in the Bridgestone Group’s 2018 Financial Report

Mangrove forest restoration (Indonesia and Thailand)

In Indonesia and Thailand, local Bridgestone Group employees have planted thousands of mangrove trees to restore mangrove forests that protect people and the environment in coastal villages. Bridgestone Indonesia has also been working with the Borneo Orangutan Survival Foundation since 2012 to help protect and reintroduce Bornean orangutans to their natural habitat. To help do so, the Company has committed to plant one hectare of forest each year for eight years. The Company is also sponsoring two orphaned orangutans by paying for their care and rehabilitation until they can be released back into their natural habitat.

Bridgestone Nature Reserve (United States)

Bridgestone Americas celebrated World Environment Day on June 5, 2018, by donating 2,332 hectares of the Bridgestone Nature Reserve at Chestnut Mountain to The Nature Conservancy in Tennessee (TNC). The land is adjacent to more than 6,000 hectares of the Bridgestone/Firestone Centennial Wilderness Area the Company gifted to the Tennessee Wildlife Resources Agency in 1998 and 2000. The donation will protect and enhance habitats for a range of endangered plant and animal species. As part of the donation, TNC is completing a forest carbon offset project that will soon fund the management of the Bridgestone Nature Reserve at Chestnut Mountain and offset the carbon emissions from the Bridgestone Tower headquarters building in downtown Nashville, Tennessee, U.S. for an estimated 25 years.

Also, in the U.S., as well as in Mexico, 11 of the Bridgestone Group manufacturing locations are Certified Wildlife Habitats. The Group works with the Wildlife Habitat Council to help manage the more than 1,200 hectares in the program to foster habitat conservation and improve biodiversity.

Bridgestone Environmental Education Classroom and Habitat (United States)

To help inspire the next generation’s interest in the natural environment, the Company established the Bridgestone Environmental Education Classroom and Habitat (BEECH) at our Warren County facility in Tennessee, U.S. Students in pre-kindergarten through fifth grade learn about wildlife habitats, water conservation and how to care for the environment. Since it was founded in 2008, nearly 20,000 students have visited the BEECH and the program has expanded to four counties in Tennessee and includes programs for children who are homeschooled. As of 2008, BEECH is a fully integrated part of the Warren County School curriculum.

Ecological event (Poland)

The employees of Stargard Plant and citizens from Stargard attended an event organized by the pro-European Ecological Center with support from Stargard Center. Event organizers provided various information on the ecological diversity and styles of living during the performance. Attractions were set up for both adults and children. In 2014 and 2015 we concentrated on ecological education of the youngest. In 2016 Bridgestone Stargard organized art competition named “Segregates, you save the Earth” in which our employees children showed they ideas for keeping clean and healthy environment. In connection with our other charity action “Tighten up on helping” dedicated to support our employee disabled child, we collected 36 kg of plastic caps. As promotion of healthy life style, event was connected with bike ride around Stargard.

Sustainability activities in collaboration with EWS-WWF (Middle East)

In collaboration with EWS-WWF, Bridgestone Middle East & Africa (BSMEA) started continuously implementing eco- sustainability activities since 2011. In 2011, Bridgestone sponsored two Hawksbill turtles as part EWS-WWF led Marine Turtle Conservation Project to study their migratory patterns. In 2012, Bridgestone employees, family and friends cleaned up Wadi Wurayah, the first protected mountain area in the UAE. It was extended to different locations in UAE to protect the endangered Hawksbill turtles and to preserve the mangroves. BSMEA participated in the Earth Hour campaign continuously since 2013 and also implemented sustainability seminars to educate the employees about sustainability. In line with the efforts to protect the endangered Hawksbill turtles,turtle adoption packs were distributed to Bridgestone employees in 2015. Each turtle adoption pack includes a cuddly soft toy turtle called Nadia, a sticker, photo card with turtle facts and an adoption certificate.

Cape Leopard Trust Conservation program (South Africa)

Researchers began studying mountain leopard populations in the mountain ranges of the Western Cape more than 8 years ago. Bridgestone South Africa (Pty) Ltd. (BSAF) is a tire sponsor of a trust set up for the promotion of a conservation program for the protection of this unique leopard and a program to educate and encourage youth by taking students from local primary schools into nature to experience the environment and conservation. BSAF has participated in field trips to nearby mountains to experience the habitat, rock art, trail hikes, and sky-gazing activities with the children.

Green Young Investigator (Thailand)

Thai Bridgestone Co., Ltd. (TBSC) has been organizing a project to raise awareness on environmental conservation and biodiversity among younger generations through "Green Young Investigator" in 2009. The students choose from among four themes set by TBSC to encourage them to specialize: "Local Habitat," "Biodiversity," "Species," and "Climate Change." The project goal is to help schools in Central Thailand develop an environmental school culture and an education system that will play an important role in shaping the beliefs and attitudes of the younger generation as environmental citizens of the future.

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