Although the Bridgestone Group’s commitments are significant, we cannot address supply chain improvements alone. That is why we are working collaboratively with 10 other leading tire companies that represent 65 percent of the world’s tire manufacturing capacity through the global Tire Industry Project (TIP) operated under the World Business Council for Sustainable Development.
Every two years the CEOs of member companies meet to review the progress and set a forward-looking agenda for new and continuing work. One of our efforts is to bring sustainable natural rubber production closer to reality. We strive to establish the best practice for responsible sourcing of natural rubber, and endeavor to identify the most effective ways to achieve these common goals, including evaluating sustainable best practices and identifying appropriate governance structures and potential platforms.
TIP members are using a scientific approach to continue to improve the sustainability effort of the industry. We are also building on our existing body of knowledge to address the life-cycle impact of tires.
Together with other stakeholders, TIP members recently launched the Global Platform for Sustainable Natural Rubber (GPSNR) to transform the natural rubber supply chain for the better. Through the GPSNR, TIP companies, including Bridgestone and other stakeholder members, will work to harmonize standards to improve respect for human rights, prevent land-grabbing and deforestation, protect biodiversity and water resources, improve yields and increase supply chain transparency and traceability.