Governed by the Bridgestone Group Stance on Respect for Diversity, the Group implements measures to encourage
the active participation and advancement of women in the workplace at each strategic business unit. Across
the Group, the percentage of women in the workforce is approximately 11.5% as of December 31, 2020.
In Japan, Bridgestone is involved in a wide variety of initiatives to help female employees succeed. The
Company provides career development training for female employees, helps female employees develop networks,
and offers career-support training for managers with a special focus on gender diversity awareness. In order
to increase the number of potential female managers over the medium-term, the Company introduced a program
to encourage female employees to aspire to management positions, and, in 2018, formed a comprehensive
agreement with Ochanomizu University in Tokyo to help develop female leaders. Also, the Company has launched
a mentoring program to support women to succeed in their future career.
Bridgestone has set a target of increasing the number of female managers in Japan 7.5% out of all managers
and above by the end of 2025.
Bridgestone Americas (BSAM) has successfully worked to increase the number of women in leadership and senior
management, supporting WOMEN Unlimited programs to develop leaders at each managerial level, and female
mentorship programs organized through the Bridgestone Women’s Initiative Network (BWIN) Employee Resource
Group. In addition, BSAM has a hiring process that ensures diverse candidate profiles and slates for all
leadership and senior management roles, bringing the best talent into its recruiting process and has
partnered with professional organizations that seek to enhance female participation in the fields of
technology and engineering, including Women in Technology of Tennessee and the Society of Women Engineers.
Bridgestone Europe, Russia, Middle East, India and Africa (BSEMIA) systematically supports the advancement
of women in traditionally underrepresented areas. Various programs have been introduced to help create an
inclusive work environment, including flexible working hours to facilitate childcare, career support during
parental leave, and targeted opportunities for women. BSEMIA has also increased the amount of female
operators in some of its factories by reviewing the local hiring and onboarding processes.