Guided by our unchanging Mission, “Serving Society with Superior Quality,” we positioned 2020 as the first year of our “third foundation” Bridgestone 3.0, and began our new journey. Placing sustainability at the core of management and business, we strive to realize our vision, “Toward 2050, Bridgestone continues to provide social and customer value as a sustainable solutions company.”
Ever since our founding in Kurume, Fukuoka, Japan in 1931, in order to continue supporting the mobility and lifestyles of individuals in each era, we expanded our business from Japan to Asia, evolving into a global company through the “second foundation” Bridgestone 2.0, which started with the merger of Bridgestone and Firestone in 1988. We have expanded and evolved our business beyond tires, our core business, to diversified products that supports lives and industries, and to solutions that understand and solve societal and customers’ challenges.
The environment around us is undergoing significant change including international relations, the global economy and the structure of society. The impact of the COVID-19 pandemic brought about major change in our lives and economies. In addition, various issues such as climate change, environmental degradation, biodiversity loss, widening disparities, increasing social unrest and geopolitical risks continue to increase, each connected to the other. With regard to the destabilization of the global energy supply triggered by the Russia-Ukraine crisis, we must not only thoroughly conserve energy and improve efficiency of energy use, but also continue to promote the expansion of renewable energy that is unaffected by world affairs, through our own initiatives as well as through cooperation with society. In such circumstances, initiatives to realize a sustainable society are becoming increasingly important.
In conjunction with changes in society, the mobility industry is undergoing a “once in a century” fundamental transformation, as represented by concepts such as MaaS*1, CASE*2, and the accelerating shift to electric vehicles (EVs). The industry structure itself is changing.
In such turbulent times, we believe it is our role and responsibility – as a leading company in the tire and rubber industry that has continued to support social transformation and the movement of people and objects from the ground up – to support the realization of a sustainable society. With the Sustainable Development Goals (SDGs) as a common language, the world is moving significantly toward achieving a sustainable society. Based on the belief that the Earth has been entrusted in our care by future generations of children, in addition to continuing our activities for the achievement of the SDGs, we have selected 8 values through our unique perspective and thoughts that we will especially focus on to establish our corporate commitment: the “Bridgestone E8 Commitment.” Using this as the axis to drive management while earning the trust of future generations, we will commit to supporting the realization of a sustainable society by co-creating value with employees, society, our partners and our customers.