Shojiro Ishibashi, who founded Bridgestone in 1931, expressed his belief that a company can not be sustainable unless it also contributes to society. This philosophy continues today through the Bridgestone Group’s mission, “Serving Society with Superior Quality”. Our new CSR commitment, “Our Way to Serve,” incorporates this philosophy and is intended to guide the Bridgestone Group as it serves society while achieving the next stage of sustainable growth.
What do we seek to achieve through “Our Way to Serve” ? Simply stated, we commit to put our ideals into practice by leveraging our strengths and competencies - thousands and dedicated teammates worldwide, a global network, industry leadership and a history of innovation – as we improve the way people move, live, work and play with a focus on our three Priority Areas:
Mobility: Delivering easier, safer smoother and seamless mobility through innovative technology
People: Addressing health, safety and education issues in our communities, and
Environment: Continually working toward a sustainable society.
Along with these Priority Areas, we are committed to continuing to strengthen the basic governance, compliance and behavioral characteristics expected of any responsible company – those elements we call Management Fundamentals. We have grouped those characteristics into six categories and we are committed to leadership in each of them:
Compliance, Fair Competition/Business Continuity (BCP) , Risk Management/Human Rights, Labor Practices/Safety, Industrial Hygiene/Procurement/Quality and Customer Value
Our CSR commitment is not a slogan. Nor is it a short-term campaign. Rather, it is at the core of our enterprise, serving as a guide for the way we intend to do business. It serves as our guide as we innovate and offer products and services of the highest quality and engage in business activities with sincerity and transparency, and demonstrate our ethical values in all that we do. It is also important to know that our Priority Areas and Management Fundamentals build on our experience with and success of our “22 CSR Focus Points,” our first formal CSR program which we launched in 2007, and that Our Way to Serve is consistent with commitments we have made to our stakeholders and our communities. For example, in 2012 we articulated a long-term environmental vision for 2050 and beyond which includes medium-term targets for 2020 to ensure that we are on a clear path towards achieving this vision. As a further example, one of these goals is focused on reducing water consumption as one way for us to lessen our environmental footprint. Specifically, Bridgestone’s global mid-term target is to reduce water intake by 35% (per unit) by 2020 based on 2005 levels. As of 2016, we have already achieved a 28.5% reduction.