Strategy

Based on our corporate philosophy, Bridgestone Group will continue to pursue its ultimate goals of becoming “a truly global company” and achieving “Dan-Totsu(the absolute and clear leader) in all aspects of our business”.

Management Goal

Mission and Foundation

Basic Stance

The Group maintains an optimum balance between short-term management measures and mid- to long-term management measures, with a focus on “Lean” in the short term and “Strategic” in the mid- and continues to implement management reforms, giving the long-terms. At the same time, the Group continues its management reforms, giving highest priority to optimization on a group and global basis.

Reform Tools

Utilize the above mentioned reformed tools and improve the quality and the speed of management reforms.

Priority Issues

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