Bridgestone Brand

The Bridgestone Brand continues to evolve
as we become a Sustainable Solutions Company.

Bridgestone Brand Message

Serving society with superior quality: this has been Bridgestone’s mission since its foundation.
Supporting people’s ability to move, live, work and play with high-quality tires and other rubber products.

As society moves forward to become more sustainable and mobility changes accordingly,
the ways in which we contribute to society‘s advancement must evolve and progress.

Beyond rubber, to innovative materials.
Beyond Earth, into space.
Driving, turning, braking, transmitting and connecting.
Creating new value.

By creatively pioneering, we will develop sustainable solutions to the problems faced by society and our customers.
Thus co-creating social and customer value.

Contributing to the future of a sustainable society.
Supporting society and people as they take on new opportunities and challenges to progress on their journey.

Bridgestone will evolve as a sustainable solutions company,
contributing to society with ever growing value.

Bridgestone. Solutions for your journey.

History of Bridgestone Symbols


The logo mark at the time of establishment in 1931.
The trademark was designed to appeal globally in
anticipation of the explosive growth in the tire market.


The Keystone Mark was further elaborated with details and organized in 1974.
The new marks and logos led to an integrated brand image for the company.


We adopted a new corporate identity (CI) to communicate the new Bridgestone.


PASSION for EXCELLENCE was set as a tagline,
unifying the company's brand image worldwide.


For the 100th anniversary of the company,
we refined the symbol and logo for the first time in 30 years,
creating a softer, rounded look, accompanied by the tagline,
Your Journey, Our Passion.

2020 to the Present

Aiming to evolve into a Sustainable Solutions Company,
we unveiled a new brand message, Solutions for Your Journey.