Events & Sponsorships

Major Events and Sponsorship Activities

Bridgestone World Solar Challenge (BWSC)

The Bridgestone World Solar Challenge is the world's most prestigious solar car race. The race spans roughly 3,000 kilometers across the Australian continent over a period of five days. We support teams and young engineers from all over the world as they take on this challenge.

FIA ecoRally Cup

The Bridgestone FIA ecoRally Cup is entirely devoted to electric vehicles running in regularity events.
Bridgestone, as a title sponsor, is leveraging our ENLITEN Technology to support activities that will help us achieve realization of a carbon neutral mobility society.

Firestone Racing

Firestone is the Official Tire of both the NTT INDYCAR Series® and the Indianapolis 500®.

Olympic & Paralympic Games

Bridgestone is a Worldwide Partner of the Olympic and Paralympic Games. The CHASE YOUR DREAM website highlights Bridgestone's activities in support of the Games and individual journeys of athletes.

Tradeshows

CES

CES is one of the world's largest technology shows, held in Las Vegas, USA. We use CES as an opportunity to share our commitment to sustainable mobility solutions and find partners for co-creating new value.

Global Auto Shows

Bridgestone showcases our efforts to deliver advanced technology and innovation worldwide through motor show exhibitions in Europe and Asia.

Bridgestone Brand