Global CEO Commitment
Even in times when “change is becoming commonplace”, Bridgestone remains passionate about continuing to support the mobility of people and objects, committed to the realization of a sustainable society.
The Group is executing "rebuilding earning power" leveraging ROIC, the most important management KPI in the Mid Term Business Plan (2021-2023). As such, the Group is working to enhance portfolio management with increased emphasis on capital costs and further reinforcing ROIC throughout the value chain. In terms of capital allocation, we aim to implement strategic resource investment and enhance shareholder returns while maintaining an appropriate financial position.
Premium Tire Business
The core business of Bridgestone is the premium tire business that consists of "producing and selling " tires, our Dan-Totsu products. We will create a "new premium " through the fusion of ENLITEN, which is the base technology for product design, and BCMA (Bridgestone Commonality Modularity Architecture), which is the base technology for manufacturing and R&D.
The solutions business aims to create social and customer value by amplifying the value of Dan-Totsu products in the tire "use " phase, and by solving the issues of society and customers.
Diversified Products Business
Sharply focusing on areas where its core competencies can be leveraged, the Group will enhance its premium segment and promote solutions with the aim of supporting industries and inspiring joy.
Sustainable Global Motorsports
In 2023, Bridgestone celebrates the 60th anniversary of its motorsports activities. In this section, we introduce the history and "challenge" toward sustainable global motorsports.
Bridgestone Motorsports 60-Year History (Special Website)
Bridgestone’s Unique Sustainability Business Model
The Group is working to establish its unique Sustainability Business Model in which we link initiatives focused on the realization of carbon neutrality and a circular economy to our business model across the value chain where we "produce and sell", "use", and "renew" products.
Technology and Innovation
The Group will combine the strong "real" capabilities, such as the craftperson skill of mastering rubber that has cultivated throughout its history with "digital" capabilities. It aims to generate technology and innovation through co-creation with stakeholders to create new value.
Talent Strategy: Talent Creativity Enhancement
The Bridgestone Group believes that its talent forms the foundation of all its corporate activities. The Group is enhancing talent creativity by reinforcing talent investment to increase added value and create a virtuous cycle of value creation.
Intellectual Property Strategy
Through a management method that visualizes and leverages IP, the Group is advancing IP management to directly contribute to establishing business models with high certainty. This also supports the enhancement of the Company’s competitive advantage from both offensive and defensive perspectives.
To help ensure a healthy environment for current and future generations
Aiming to create a society that ensures accessibility and dignity for all
Bridgestone 3.0 Journey2023 Integrated Report Download by section (PDF)
Who we are (3.1MB)
Mission, Corporate Philosophy, Vision and Bridgestone E8 Commitment (998KB)
Overview of the Bridgestone Group (1.2MB)
Our History of Taking on Challenges and the Bridgestone DNA (1.1MB)
How we get there (10.9MB)
2030 Long Term Strategic Aspiration (446KB)
Mid Term Business Plan (2021-2023) Progress Update (573KB)
Rebuilding Earning Power (263KB)
Business Strategy and Progress (2.5MB)
Premium tire business (727KB)
Sustainable Global Motorsports (382KB)
Solutions Business (1.4MB)
Evolution in Mid Term Business Plan (2024-2026) (77KB)
Diversified Products Business (339KB)
Sustainability Business Model (1.2MB)
Technology and Innovation (1.3MB)
Talent Strategy (299KB)
Strategic Resources (121KB)
Financial Capital Strategy (97KB)
Intellectual Property Strategy (318KB)
Response to Global Management Risk (33KB)
Highlights of ESG Activities (4.5MB)
In Harmony with Nature (326KB)
Climate and Nature-related Risk Management and Responses to TCFD and TNFD (51KB)
Safety, Industrial Hygiene (208KB)
Human Rights and Labor Practices (296KB)
In Harmony with Communities (494KB)
Compliance, Fair Competition (250KB)
Corporate Governance (1.4MB)
Board of Directors and Statutory Committee Activity Report (408KB)
Board of Directors and Executive Officers (402KB)
Stakeholder Engagement (662KB)