Bridgestone 3.0 Journey2023 Integrated Report

Global CEO Commitment

Even in times when “change is becoming commonplace”, Bridgestone remains passionate about continuing to support the mobility of people and objects, committed to the realization of a sustainable society.

Bridgestone E8 Commitment

The Group will create 8 Bridgestone-like values starting with the letter "E" together with employees, society, partners, and customers to realize a sustainable society.

2030 Long Term Strategic Aspiration

This section presents initiative details for realizing the 2030 Long Term Strategic Aspiration-become a resilient “excellent” Bridgestone that transforms change into opportunity, unperturbed by continuous change while remaining robust and flexible like rubber. The aspiration serves as roadmap toward the Group’s 100th anniversary in 2031.

Rebuilding Earning Power

Financial Capital Strategy

The Group is executing "rebuilding earning power" leveraging ROIC, the most important management KPI in the Mid Term Business Plan (2021-2023). As such, the Group is working to enhance portfolio management with increased emphasis on capital costs and further reinforcing ROIC throughout the value chain. In terms of capital allocation, we aim to implement strategic resource investment and enhance shareholder returns while maintaining an appropriate financial position.

Premium Tire Business

The core business of Bridgestone is the premium tire business that consists of "producing and selling " tires, our Dan-Totsu products. We will create a "new premium " through the fusion of ENLITEN, which is the base technology for product design, and BCMA (Bridgestone Commonality Modularity Architecture), which is the base technology for manufacturing and R&D.

Solutions Business

The solutions business aims to create social and customer value by amplifying the value of Dan-Totsu products in the tire "use " phase, and by solving the issues of society and customers.

Diversified Products Business

Sharply focusing on areas where its core competencies can be leveraged, the Group will enhance its premium segment and promote solutions with the aim of supporting industries and inspiring joy.

Sustainable Global Motorsports

In 2023, Bridgestone celebrates the 60th anniversary of its motorsports activities. In this section, we introduce the history and "challenge" toward sustainable global motorsports.

Bridgestone Motorsports 60-Year History (Special Website)

Bridgestone’s Unique Sustainability Business Model

The Group is working to establish its unique Sustainability Business Model in which we link initiatives focused on the realization of carbon neutrality and a circular economy to our business model across the value chain where we "produce and sell", "use", and "renew" products.

Technology and Innovation

The Group will combine the strong "real" capabilities, such as the craftperson skill of mastering rubber that has cultivated throughout its history with "digital" capabilities. It aims to generate technology and innovation through co-creation with stakeholders to create new value.

Bridgestone Innovation Park (Special Website)

Talent Strategy: Talent Creativity Enhancement

The Bridgestone Group believes that its talent forms the foundation of all its corporate activities. The Group is enhancing talent creativity by reinforcing talent investment to increase added value and create a virtuous cycle of value creation.

Intellectual Property Strategy

Through a management method that visualizes and leverages IP, the Group is advancing IP management to directly contribute to establishing business models with high certainty. This also supports the enhancement of the Company’s competitive advantage from both offensive and defensive perspectives.

Environment
To help ensure a healthy environment for current and future generations

Approach and activities of being in harmony with nature, which are important for promoting our Sustainability Business Model
Response to the TCFD and TNFD recommendations