Message to Shareholders

I would like to express my sincere appreciation to our shareholders for supporting the Bridgestone Group.

Guided by the unchanging mission of “Serving Society with Superior Quality,” Bridgestone has continued to support the mobility of people and objects since its establishment in 1931 while responding to various advances in society and mobility.

Under the Mid Term Business Plan (2021-2023), which marked the first stage of transformation toward realizing our vision, “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company,” we aimed to become a strong Bridgestone capable of adapting to changes in the turbulent business environment. In order to support the mobility of people and objects that exist at all times and continue to be relied upon, we will continue to evolve into a strong Bridgestone capable of adapting to changes based on the three axes of the management: “Tackle past negative legacies squarely without delay,” “Focus on execution and delivering results for immediate issues,” and “Lay foundation for future growth.”

Furthermore, as we progress toward the next stage, we have placed sustainability at the core of our management and have started to take on the challenge of amplifying social value and customer value with the premium tire business we have established to date as our core business, and the solutions business as our growth business, which works closely with society and our customers to gain a deep understanding of their issues and solve them. We will focus more on value creation through the basic business scenarios of “Create good business quality,” “Create good tires,” “Create good business,” and “Create new business sowing good seeds for the future.” Our guiding principle for value creation is the “Bridgestone E8 Commitment,” our corporate commitment that embodies our vision with 8 Bridgestone-like values. By gaining empathy from various stakeholders through our E8 Commitment, we are committed to supporting the realization of a sustainable society together with employees, society, partners, and customers.

Bridgestone will continue to empower each and all to achieve their best, and accelerate its transformation, driven by the passion to be essential to the future of mobility.

Thank you for your continuous support in the years ahead.

February 2024

Shuichi Ishibashi
Member of the Board
Global CEO and Representative Executive Officer