Message to Shareholders
I would like to convey my sincere appreciation to our shareholders for their support of the Bridgestone Group.
Guided by the Group’s unchanging mission of “Serving Society with Superior Quality,” we are making steady progress toward achieving our vision, “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” Also, for the sake of the Earth which future generations of children have entrusted in our care, we established our corporate commitment, the “Bridgestone E8 Commitment” in 2022. With this as the axis to drive management while earning the trust of future generations and empathy from various stakeholders, we are committed to realizing a sustainable society together with employees, society, our partners and customers.
The business environment surrounding the Group experienced extreme turbulence in 2022, including a significant change in the international situation. We anticipate changes in the business environment to become more commonplace including the accelerating evolution of mobility. In the Mid Term Business Plan (2021-2023), the Group aims to evolve to a “strong” Bridgestone capable of adapting to changes. In 2023, which is the final year of the Plan, we will continue to drive management based on three axes: “Tackle past negative legacies without delay,” “Focus on execution and delivering results for immediate issues,” and “Lay foundation for future growth.” Furthermore, we established the “2030 Long Term Strategic Aspiration” as a roadmap toward our 100th anniversary in 2031. We will build foundations for growth based on this roadmap and aim to become a resilient “excellent” Bridgestone that transforms change to opportunity, unaffected by continuous change and remaining robust and flexible like rubber. With the premium tire business as our core business, we will enhance its linkage with the solutions business, which is our growth business, as well as continue various challenges to create social and customer value in the diversified products business and the exploratory business.
Thank you for your continuous support in the years ahead.
Member of the Board
Global CEO and Representative Executive Officer