News - 2019

Bridgestone x Olympic x Paralympic a GO GO! Event to be Held in Sendai, Japan on August 24

Top-level Olympic and Paralympic Athletes Assemble in Sendai to Celebrate One Year to Go until the Tokyo 2020 Paralympic Games


Tokyo (August 8, 2019)--Bridgestone Corporation (Bridgestone) today announced that it will hold the Bridgestone x Olympic x Paralympic a GO GO! event at Genki Field Sendai in Sendai City, Miyagi Prefecture in Japan on August 24, 2019. This event is designed to bring the excitement of the Olympic Movement and Paralympic Movement to communities across the country in celebration of the upcoming Olympic and Paralympic Games Tokyo 2020.

Bridgestone x Olympic x Paralympic a GO GO!

Since 2016, Bridgestone has hosted 10 Bridgestone x Olympic x Paralympic a GO GO! events throughout Japan*1 to help local communities celebrate sport, bring the excitement of the Olympic and Paralympic Games to life, and to help resolve social issues by promoting the benefits of sport and active healthy lifestyles. To date, approximately 20,000 individuals have attended these events. The Tohoku region where Sendai City is located was chosen by Bridgestone as the site of the 11th event as a way to express the company's support for reconstruction efforts after the Great East Japan Earthquake, which is also an important cause for organizers of the Olympic and Paralympic Games Tokyo 2020.

Many Japanese athletes have been invited to the August 24 event in Sendai, including Team Bridgestone Japan athlete ambassadors Ai Miyazato (golf), Kosuke Hagino (swimming), and Manami Tanaka (wheelchair tennis), among others. Each athlete will share the fun of playing sports and the excitement of the Olympics and Paralympic Games with attendees. The athletes also will host lessons with tips on how to reach the highest pinnacle in their sports, participate in friendly competitions with attendees, and lead other hands-on sports experiences during the event.

Timed to coincide with - and celebrate - One Year to go to the Tokyo 2020 Paralympic Games, the event also will introduce attendees to various Paralympic sports such as wheelchair tennis, wheelchair basketball, boccia, football 5-a-side, and archery through several demonstrations. It will also feature activities that offer the opportunity to learn more about how sports prosthetics are designed to help Para athletes perform their best.

As the only Worldwide Olympic and Paralympic Partner with its global headquarters in Tokyo, Bridgestone is proud to work with its fellow stakeholders, including the Tokyo Organizing Committee for the Olympic and Paralympic Games (TOCOG), the Japanese Olympic and Paralympic Committees and more to help bring the excitement of Tokyo 2020 to life through its Bridgestone x Olympic x Paralympic a GO GO! events.

*1 The locations and dates of these events are listed below.

1st: Kurume City, Fukuoka; Jul 3, 2016 2nd: Kodaira City, Tokyo; Oct 30, 2016
3rd: Kurume City, Fukuoka; Apr 30, 2017 4th: Yokohama City, Kanagawa; Jun 4, 2017
5th: Kodaira City, Tokyo; Oct 29, 2017 6th: Koriyama City, Fukushima; Nov 18, 2017
7th: Kumamoto City, Kumamoto; Jun 4, 2018 8th: Sapporo City, Hokkaido; Aug 4, 2018
9th: Nasushiobara City, Tochigi; Sept 24, 2018 10th: Kitakyushu City, Fukuoka; Jun 1, 2019

About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world's largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

About Bridgestone Corporation's Worldwide Olympic and Paralympic Partnerships:
Bridgestone Corporation, headquartered in Tokyo, is the world's largest tire and rubber company and operates with a mission of "Serving Society with Superior Quality." Bridgestone proudly became a Worldwide Olympic Partner in 2014 and a Worldwide Paralympic Partner in 2018. The company has global rights to the Olympic Movement and Paralympic Movement through to 2024, a period that includes the Olympic and Paralympic Games Tokyo 2020, Beijing 2022 and Paris 2024. Bridgestone is dedicated to delivering products, services and solutions that improve the way people move, live, work and play, and its commitment to the Olympic Movement and Paralympic Movement continues a history of sport and innovation dating back more than 100 years. Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships are guided by a global "Chase Your Dream" message, which intends to inspire people to overcome obstacles and persevere in pursuit of their goals. As a worldwide partner, Bridgestone has marketing rights that include its full range of tyres, tyre services and selected automotive vehicle services, self-propelled bicycles, seismic isolation bearings, and a variety of building and industrial products.

About Team Bridgestone:
All Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships are designed to empower people of all abilities to persevere through adversity and "Chase Your Dream." In support of these efforts, the company is partnering with over 50 inspiring Olympic and Paralympic Games athletes and hopefuls across more than 15 countries to serve as brand ambassadors on the Road to Tokyo 2020.

Attending Olympians, Paralympians, and Other Athletes
Atsushi Yamamoto(Athletics) Kosuke Hagino(Swimming) Naito Ehara(Swimming)
Atsushi Yamamoto
Kosuke Hagino
Bridgestone Athlete Ambassador
Naito Ehara
Silver medal in Beijing 2008 Paralympic Games
5th place in London 2012 Paralympic Games
Bronze and silver medals in Rio 2016 Paralympic Games
Participation in PyeongChang 2018 Winter Paralympic Games
Bronze medal in Olympic Games London 2012
Bronze, silver, and gold medals in Olympic Games Rio 2016
Bronze medal in Olympic Games Rio 2016
Hisashi Kato(Football) Homare Sawa(Football) Tomoyuki Hirase(Football)
Hisashi Kato
Homare Sawa
Tomoyuki Hirase
Participation in preliminary competitions for Olympic Games Los Angeles 1984
Participation in Olympic Games Seoul 1988
Former special reform support Japan Football Association coach
Participation in Olympic Games Atlanta 1996
7th place in Olympic Games Athens 2004
4th place in Olympic Games Beijing 2008
Silver medal in Olympic Games London 2012
6th place in Olympic Games Sydney 2000
Manami Tanaka(Wheelchair tennis) Shingo Fuji(Wheelchair basketball) So Hori(Sport climbing)
Manami Tanaka
(Wheelchair tennis)
Bridgestone Athlete Ambassador
Shingo Fuji
(Wheelchair basketball)
So Hori
(Sport climbing)
Japanese representative in 2016 Wheelchair Tennis Masters
Leading athlete aspiring to participate in Tokyo 2020 Paralympic Games
Participation in Athens 2004 Paralympic Games
Participation in Beijing 2008 Paralympic Games
Participation in London 2012 Paralympic Games
1st place in the Canada competition of the 2011 IFSC Climbing World Cup
Ai Miyazato(Golf)
Ai Miyazato
Bridgestone Athlete Ambassador
First Japanese athlete to be ranked No. 1 in Women's World Golf Rankings
Overview of Bridgestone × Olympic × Paralympic a GO GO! in Sendai
Date August 24, 2019 (Saturday) 9:00-15:30 (application starts at 9:00)
Head sponsor Bridgestone Corporation
Co-sponsors Japanese Olympic Committee
Japanese Para-Sports Association
Japanese Paralympic Committee
Sendai City
Sendai Disabled Sports Association
Partners Tokyo Organising Committee of the Olympic and Paralympic Games
Sports Commission Sendai
Tohoku Fukushi University
Supporters Sendai Sports Association
Sendai City Sports Promotion Foundation
Site Genki Field Sendai
(4-1-1 Shinden Higashi, Miyagino-ku, Sendai City, Miyagi Prefecture, Japan)
Target Members of the general public, Bridgestone Group employees, and family members that can visit the event site
Entry free Free
  • Athlete lessons (athletics, swimming, football, wheelchair tennis, wheelchair basketball, SNAG® Golf, sports climbing)
  • Competitions in which attendees team up with top-level athletes
  • Interactive demonstration areas for experiencing Olympic and Paralympic sports
  • Bridgestone's tire safety program (Bridgestone Park), etc.
Application method for competitions and athlete lessons
  • Advanced reservation is required to participate in competitions and athlete lessons.
  • Reservation website (Japanese only):
    Note: In the event that applications exceed the limit, reservations will be assigned via lottery.
Other notes
  • Certain attractions have age restrictions or other conditions.
  • The event will take place even if it rains. However, details may be changed in this case. The event may be canceled in the case of extreme weather events such as typhoons and thunderstorms or natural disasters such as earthquakes.
  • Notification of whether or not the event will be canceled will be provided by the morning of event on the official event website and via email.
  • For details, please refer to the official event website (Japanese only):

About Bridgestone