Message to Shareholders
I would like to express my sincere appreciation to our shareholders for your continued support of the Bridgestone Group.
In recent years, our business environment has undergone significant changes, including the increased sophistication of responses to sustainability, the impact on supply chains due to geopolitical risks, the advancement of digitalization and generative AI, and the rise of emerging manufacturers in the mobility and tire industries.
Amid this environment, and in line with our Mid Term Business Plan (2024-2026), we have been working to enhance our business quality through initiatives such as business restructuring and rebuilding as well as efforts to reduce global business costs.
We have positioned 2026 as a key year in which we will transition to a phase of growth with quality under the new executive structure, building on the foundation we have established to date. Looking toward 2031, our 100th anniversary, we will strive to get back to the world’s No.1 position in the tire and rubber industries by achieving steady growth through the development of attractive products and services, along with further strengthening our cost competitiveness.
Guided by the mission of “Serving Society with Superior Quality,” Bridgestone will continue to move forward on our path toward sustainable growth while valuing harmony with all of our stakeholders.
Thank you for your continuous support in the years ahead.
February 2026
Yasuhiro Morita
Global CEO and Representative Executive Officer
