Message to Shareholders

I would like to convey my sincere appreciation to our shareholders for their support of the Bridgestone Group.

We celebrated our 90th anniversary in 2021. Since its establishment in 1931, the Group has responded to changes in society and continued to support the safe and secure mobility and lifestyles of individuals in each era. Following the second foundation in 1988, when the Company merged with the Firestone, the Group considers 2020 as the beginning of its “Third Foundation” Bridgestone 3.0. Since then, we have positioned sustainability at the core of management and business, set forth our vision: “Toward 2050, Bridgestone contintues to provide social value and customer value as a sustainable solutions company,” and have taken steps toward that goal. The COVID-19 pandemic has greatly impacted the global economy and each of our lives, accelerating changes in society. While continuing to manage this ongoing crisis, we will focus on “execution” and “delivering results” in line with our Mid Term Business Plan (2021-2023) and steadily rebuild earning power and make strategic growth investments to transform to “strong” Bridgestone.

In 2022, we are launching our corporate commitment, “Bridgestone E8 Commitment.” This will serve as the axis to drive management while earning the trust of future generations, as Bridgestone accelerates transformation toward its 100th anniversary. The “Bridgestone E8 Commitment” will become the vectors guiding this transformation. The Group will confront and overcome various challenges and obstacles, such as the pursuit of both social and customer value, and the pursuit of sustainability and corporate growth, and continue advancing. We hope to earn the empathy of many stakeholders such as society, our partners and customers toward this “Bridgestone E8 Commitment” so that we may work together to create value and support a sustainable society.

Thank you for your continued support and encouragement in the years ahead.

February 2022

Shuichi Ishibashi
Member of the Board
Global CEO and Representative Executive Officer