"Transforming used tires into new tires"
Bridgestone is taking on the challenge to realize true circular recycling of tires.
Through tire recycling, we are committed to passing on a better global environment to future generations.
 We view used tires as a valuable "resource," return them to raw materials, and strive to create a society where the value of tires continues to circulate.
Why do we regard tires as a "resource"?
What does circular recycling mean for tires? What makes it so challenging?
What kind of challenges is Bridgestone tackling?
This exhibition introduces Bridgestone's initiatives toward achieving "circular tire recycling."
At the Japan Mobility Show 2025, our "world's first*" concept tire for circular recycling--developed by Bridgestone--also attracted significant attention and will be on display!
We look forward to welcoming you to our exhibition!
*According to our research
For more information, please visit the EVERTIRE INITIATIVE
website:　https://www.bridgestone.co.jp/products/evertireinitiative/