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Environment | Value natural resources
Long-Term Vision: Towards 100% sustainable materials Value natural resources

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Long-Term Vision (For 2050 and beyond) Towards 100% sustainable materials

Activity Concept

It is expected that an increase in population and the number of automobiles will boost tire demand in the future. The Bridgestone Group’s goal is to implement business operations in balance with the planet’s ecological capacity. The Bridgestone Group has set the goal of using “100% sustainable materials” in our products as the long-term vision for 2050 and beyond. As necessary activities to achieve this goal, we are committed to taking the following three actions:
(1) reduce raw material consumption (enhance resource productivity),
(2) recycle resources and use them efficiently, and
(3) expand and diversify renewable resources (i.e., technology aimed at zero use of non-renewable materials).

*The term “sustainable materials” as used by Bridgestone is based on the Company’s definition of materials that are not expected to be depleted should use be continued, as opposed to fossil resources and other finite resources.

The Bridgestone Approach to Resource Conservation

We will continue to promote activities related to “valuing natural resources” in our operations globally to help us meet our long-term targets. This is in line with the Bridgestone Approach to Resource Conservation formulated in 2011.

The Bridgestone Approach to Resource Conservation

We, the Bridgestone Group, are committed to ongoing improvement to be an ever better steward of our natural resources. We continually innovate our processes, products and services to reduce, reuse or recycle raw materials, water and energy.

Key Activities

  1. We continually improve resource productivity, doing more with less, based on sales per raw material use.
  2. We promote the development of technologies and business practices that encourage the recycling of raw materials, utilization of renewable resources and conservation of finite natural resources.
  3. We reduce water consumption in our manufacturing processes by efficient use and recycling, while also promoting the protection and preservation of water in our global communities.

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