It is expected that an increase in population and the number of automobiles will boost tire demand in the future. The Bridgestone Group’s goal is to implement business operations in balance with the planet’s ecological capacity. The Bridgestone Group has set the goal of using “100% sustainable materials” in our products as the long-term vision for 2050 and beyond. As necessary activities to achieve this goal, we are committed to taking the following three actions:
(1) reduce raw material consumption (enhance resource productivity),
(2) recycle resources and use them efficiently, and
(3) expand and diversify renewable resources (i.e., technology aimed at zero use of non-renewable materials).
*The term “sustainable materials” as used by Bridgestone is based on the Company’s definition of materials that are not expected to be depleted should use be continued, as opposed to fossil resources and other finite resources.