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Strategy

The Group maintains an optimum balance between short-term management measures and mid- to long-term management measures, with a focus on “Lean” in the short term and “Strategic” in the mid- and continues to implement management reforms, giving highest priority to optimization on a group and global basis.

Management Goal, Mission and Foundation, Basic Stance

Management Goal

Mission and Foundation

The Bridgestone Essence

Mission

Serving Society with Superior Quality

Foundation

“Seijitsu-Kyocho” [Integrity and Teamwork]
“Shinshu-Dokuso” [Creative Pioneering]
“Genbutsu-Genba” [Decision-Making Based on Verified, On-Site Observations]
“Jukuryo-Danko” [Decisive Action after Thorough Planning]

Basic Stance

The Group maintains an optimum balance between short-term management measures and mid- to long-term management measures, with a focus on “Lean” in the short term and “Strategic” in the mid- and continues to implement management reforms, giving the long-terms. At the same time, the Group continues its management reforms, giving highest priority to optimization on a group and global basis.

Reform Tools, Priority Issues

Reform Tools

Utilize the above mentioned reformed tools and improve the quality and the speed of management reforms.

Priority Issues

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