News - 2025

Tokyo (June 30, 2025) - Bridgestone Corporation announced today it has released its latest integrated report ― the Bridgestone 3.0 Journey 2025 Integrated Report.^*1 The report, which is available on its website, provides a comprehensive look at Bridgestone's approach and initiatives aimed at enhancing corporate value and sustainability of both society and the company over the medium to long term to deepen mutual understanding through dialogue with stakeholders.

Comment from Shuichi Ishibashi, Global CEO, Bridgestone Corporation:
　　The 2025 Integrated Report outlines our initiatives for sustainable value creation and our ongoing efforts to "turn changes into opportunities" comprehensively. My hope is that, by clearly detailing the journey of Bridgestone's transformation to become a "sustainable solutions company" in its vision, this report will serve as an invitation for new value creation, allowing us to achieve further growth together in this turbulent business environment.

Below is an overview of the 2025 Integrated Report.

Foundation for Sustainable Value Creation
The report provides updates on Bridgestone's foundation for its sustainable value creation.

• Reinforcing the New & True Glocal Management Structure
• Financial Capital: Financial Strategy ― Reinforcing Earning Power and Improving Capital Efficiency
• U.S. Tariffs and Mitigation Measures: Turning Changes into Opportunity
• Intellectual Capital: Intellectual Property Strategy
• Human Capital: Enhancing Talent Creativity
• Bridgestone's Digital Transformation
• Response to Cyber Risks

Sustainable Value Creation: Toward "Growth with Quality"
2025 "The Year of Emergency and Crisis Management": "Turn Changes into Opportunities"
Bridgestone is working to "turn changes into opportunities," prioritizing actions related to "defense" while also taking actions related to "offense." The report provides its initiatives on evolving into a "strong Bridgestone" that can win under the turbulent business situation.

■ Defense

• Reinforcing Business Quality: Bridgestone's Unique Deming Plan
• Business Restructuring & Rebuilding (2^nd stage)
  This section outlines the initiatives to "transform the shape of the business" in Europe and Latin America, as well as updates on optimizing the business footprints in the U.S. etc.

■ Offense

• Core Business: Premium Tire Business ― Enhancing "Dan-Totsu"^*2 Product Power
  The company is expanding the launch of new products equipped with ENLITEN™^*3 technology, our base technology for product design, positioning these as "new premium." The approach for both original equipment and replacement tire businesses in passenger car premium tires is detailed in this report.
• Accelerating Value Creation through the Fusion of ENLITEN and BCMA
  Fusion of ENLITEN and BCMA^*4 technologies enhances earning power and achieves a greater competitive advantage, while also accelerating the creation of social value, customer value, and corporate value.
• Reinforcing Steady Global Business Cost Reduction Activities: Bridgestone's DNA
  The company is enhancing earning power by promoting steady global business cost reduction activities across the entire value chain.
• Building a Sustainable Premium Brand with Sustainable Global Motorsports Activities as the Core
• Markets to Grow: Toward Growth with Quality
  Looking ahead, the company is focusing on the U.S. business ― particularly on rebuilding the consumer tire business, and the consumer tire business in India, and expanding commercial BtoB solutions for mining, aviation, trucks and buses, based on co-creation with customers and partners. These businesses are positioned as "markets to grow."

■ Co-creation and Innovation: Recycle Business -- "Renewal" of Tires to Raw Material

• Bridgestone continues to advance activities which aims to commercialize the recycling business to "renew" tires to rubber and other raw materials through co-creation with various partners.

[Feature] Value Creation with the Bridgestone E8 Commitment as an Axis
This section features Global TQM (Total Quality Management) activities and Bridgestone Group Awards as important global assets for sharing excellent practices to accelerate the Bridgestone way of value creation.

"Bridgestone Way" to Contribute to Our Stakeholders
This section presents Bridgestone's initiatives to maximize its contribution to all stakeholders, including shareholders, customers, employees/talent, partners & suppliers, local communities and a sustainable society.

Governance
This section presents its effective compliance program and corporate governance.

With the "Bridgestone E8 Commitment" ^*5 which is the company's axis of value creation, Bridgestone commits to realizing sustainable society by co-creating value together with employees, society, its partners and customers.

1. The report covers the period spanning from January 1 to December 31, 2024. (Some activities before or after the period also have been included.)
2. "Dan-Totsu" refers to Bridgestone's direction to be the clear and absolute leader.
3. ENLITEN is a technology that evolves environmental performance, expands basic performance, and elevates all conventional performances in tires. It also pursues "ultimate customization" to sharpen the edge in tire performance which not only meets the apparent needs and potential wants of the markets and customers, but also further inspires markets and customers by creating new value that they may not have imagined, according to the characteristics of diverse vehicles and usage conditions.
4. BCMA (Bridgestone Commonality Modularity Architecture）
   BCMA supports "ultimate customization" by consolidating tire parts into three modules and shares them among different products, simplifying the supply chain including development and production. It is a Bridgestone base technology for manufacturing and R&D which shortens development and production lead time to agilely provide value to customers while also aiming to reduce business cost including environmental impact.
5. The Bridgestone Group established its corporate commitment, the "Bridgestone E8 Commitment," to help it realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the Group's axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of eight uniquely Bridgestone values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.