About Bridgestone Corporation:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
News - 2023
Tokyo (September 19, 2023) ― Bridgestone Corporation (Bridgestone) announced today that the company supported the team winning 2023 FIM*1 Endurance World Championship (EWC) title, the world's foremost series of endurance motorcycle races, with tires. This is the fourth time and the third consecutive year that a team, which Bridgestone supplies with BATTLAX brand tires, won EWC title, and YART Yamaha Official EWC Team became the champion and YOSHIMURA SERT MOTUL did the second this year
Since 2017, Bridgestone has supported teams participating in the full EWC series with the supply of BATTLAX brand tires, which provide high grip, durability, and comfort handling. In the 2023 season, YART Yamaha Official EWC Team, one of the three teams supported by Bridgestone, placed the second in the opening race and the first in the second race of the series and showed consistent performance throughout the entire season. With the second rank, the team went on to participate in the Bol d'Or 24-hour endurance race, the series' final race, which took place in France (September 16-17). This team came in fourth-place finish, winning the EWC champion title.
YART Yamaha Official EWC Team won the EWC series championship
"I am very pleased and honored to achieve the EWC championship which we have been aiming for with Bridgestone tires. I am so happy for our riders. They have been leading in every single round this year. At Le Mans, we had a problem where we crashed on some oil. Spa was the perfect race for us, even with some issues. We showed such a good pace in Suzuka, but a very minor technical issue meant we missed out on a dream podium. In the Bol d'Or, since it was a tough race for us and we had to be conservative to ensure our bike survived, but we did this to ensure we could finish the race. I was so proud of the riders in Japan, as we were close to retiring, but the boys did not give up and fought back from last position to 22nd. So, for me, our guys are the real heroes and true endurance riders. They always show such amazing fighting spirit, bravery, and determination, and they really deserve it. This championship means a lot to us all, and the whole team has worked so hard, so we will enjoy this feeling and then start thinking about next year and how we can defend our title," said Mandy Kainz, Team Manager of YART Yamaha Official EWC Team.
"I would like to congratulate riders and all of the members of YART Yamaha Official EWC Team on their EWC title. YART Yamaha Official EWC Team won the second place in the opening race of Le Mans and the first place in Spa and continued to show high level of teamwork throughout the entire season and deserved to be the champion. Bridgestone is very proud to have contributed to their championship by supplying tires that maximizes the performance of both riders and their bikes, even under the extreme conditions of endurance races. I would also like to express my sincere gratitude to the many motorsports fans who supported us and to all the teams who worked so hard and cooperated in tire development. Bridgestone looks forward to supporting the series champion as a member of their team from the ground up and to taking on the challenge to develop and supply tires with even higher levels of quality and performance next year as well, with our passion to support motorsport." said Tatsuya Uchida, Director, Motorsport Division, Bridgestone Corporation.
Bridgestone is committed to supporting the development of enjoyable motorcycling and motorsport culture with safety and peace of mind through a wide range of sustainable global motorsport and through Dan-Totsu*2 products like its BATTLAX brand premium motorcycle tires. Through these efforts, the company strives to achieve the corporate commitment of "Emotion: Committed to inspiring excitement and spreading joy to the world of mobility" described in "Bridgestone E8 Commitment." *3
- FIM stands for Fédération Internationale de Motocyclisme
- "Dan-Totsu" refers to Bridgestone's direction to be the clear and absolute leader.
- Bridgestone established its corporate commitment, the "Bridgestone E8 Commitment" to realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of 8 Bridgestone-like values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that it will commit to creating through Bridgestone-like "purpose" and "process", together with employees, society, its partners and customers to realize a sustainable society.
About Bridgestone Corporation: