Since its founding in Japan in 1931, the Group has supported activities that improve the lives of individuals and communities. These efforts are known collectively as “AHL”, or Active and Healthy Lifestyle.
AHL activities help build a symbiotic society in which diverse people recognize and help each other. Such a society encourages all people to be healthy in mind and body, make the most of their individuality, and achieve self-fulfillment. Toward the realization of this symbiotic society, the Group aims to solve social issues faced by the elderly and people with disabilities by co-creating solutions with local communities and various partners.
Bridgestone promotes initiatives to realize a symbiotic society through art and has been holding events to exhibit artwork by people with disabilities at the Bridgestone Innovation Gallery in Kodaira, Tokyo, since 2021. The theme of the 2022 exhibition was "Looking and Finding Each Other.” This exhibition aims to provide a space for interaction among people with disabilities, those who support them, and visitors. Bridgestone hopes that visitors will deepen their understanding of the people with disabilities who live in Kodaira City by interacting with them through the art exhibition, and also learn about the people who support them.
To encourage interaction among visitors, Bridgestone collaborated with local communities to host two related events. The first event was a sale of products made at welfare workshops in Kodaira City. This provided an opportunity for visitors to directly interact with people with disabilities and their supporters, and learn about the daily work of the artists exhibiting their work and the welfare workshops in Kodaira City.
The second event was a concert using inclusive handmade instruments that can be played by people with disabilities. Participants created their own instruments, ranging from simple percussion instruments to complex ones like guitars, and decorated them with colors and drawings to complete their original creations. Using these handmade instruments, participants enjoyed performing with a specially-formed band.
These exhibitions and events were jointly organized by the Disability Week Gathering Executive Committee, Musashino Art University, Shiraume Gakuen University, and several welfare workers and citizens in Kodaira City, and were enjoyed by a total of 1,458 people.