Senior Management Changes

Tokyo (January 11, 2012) - Bridgestone Corporation (the “Company”) announced that its Board of Directors today approved the following proposals relating to the change in position and responsibility of certain of its officers and members of the Company’s Board of Directors.

Subject to approval at the Company’s annual Shareholders' Meeting and subsequent Board of Directors meeting to be held in March 2012, Mr. Shoshi ARAKAWA, Chairman of the Board, CEO, President and Representative Board Member, will assume the newly redefined role of Chairman of the Board. Succeeding Mr. Arakawa as CEO will be Mr. Masaaki TSUYA, currently Senior Vice President, Member of the Board Responsible for Diversified Products, Sports and Cycle Business; concurrently Chief Risk-Management Officer, Chief Human Rights Officer Responsible for Corporate Administration Chief Compliance Officer, Office of Group CEO, Internal Auditing. Mr. TSUYA will continue to serve as a Representative Board Member.

Mr. Kazuhisa NISHIGAI, Senior Vice President, Member of the Board Responsible for Japan Tire Business, concurrently responsible for Replacement Tire Sales, will be elected to the newly established position of COO; Mr. NISHIGAI will continue in his role as a Representative Board Member.

About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.