Bridgestone Corporation and Delta Electronics Agree on
Joint-Development for Next-Generation Electronic Paper Products

Tokyo, November 09, 2010 – Bridgestone Corporation and Delta Electronics announced today that they have entered into an extensive joint agreement to develop and manufacture the next-generation of electronic paper products and applications.

The joint development between Delta and Bridgestone will provide valuable synergies between Bridgestone’s Quick Response Liquid Powder Display (QR-LPD) technology and Delta’s core competencies in the areas of energy solutions and imaging technology.

QR-LPD is a bistable, reflective display technology that uses airborne, electronically switchable powder particles of extremely high fluidity. The results are paper-like visibility, wide viewing angles, fast response times and ultra-low power consumption.

Bridgestone will market its electronic paper modules under the brand name “AeroBee”. According to the agreement, Delta will utilize Bridgestone’s AeroBee e-paper display modules to develop next-generation electronic paper products, applications, solutions and services. Delta’s initial focus will be the Greater China market, starting with e-reader devices and e-signage, and will subsequently expand its offerings globally.

About Delta Group
Delta Group is the world’s largest provider of switching power supplies and DC brushless fans, as well as a major source for power management solutions, components, visual displays, industrial automation, networking products and renewable energy solutions. Delta Group has sales offices worldwide and manufacturing plants in Taiwan, China, Thailand, Mexico, India and Europe. As a global leader in power electronics, Delta’s mission is, “To provide innovative, clean and efficient energy solutions for a better tomorrow” Delta is committed to environmental protection and has implemented green, lead-free production and waste management programs for many years.
More information about Delta Group can be found at

About Bridgestone Corporation
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

Media Contact
Bridgestone Corporation
Lenna Hong, Account Manager
Tel: +86-10-8457-5654
Mobile: +86-134-3986-8092

Delta Electronics
Jesse Chou, Senior Director
Delta Electronics
Tel: +886-2-8792088 ext 5520
Mobile: +886-932-113-258

Hui Lee, Director (e-paper)
Tel: +886-3-359-1968 ext 2290
Mobile: +886-933-775-177