E N L I T E N ®ENLITEN®, the "new premium"
ENLITEN® is a base technology for product design that realizes “ultimate customization” based on customer needs and usage conditions. This page introduces the technology and performance of ENLITEN® as well as Bridgestone's initiatives in BWSC.
V A L U EThe value expected from tires is diversifying as mobility continues to evolve.
As mobility evolves and expectations rise, we stay close to our customers and the market to deeply understand their challenges and deliver the performance they truly seek.
ENLITEN goes beyond meeting essential tire requirements — it elevates and sharpens the capabilities that create new, meaningful value for customers. By advancing environmental performance, ENLITEN also contributes to a more sustainable and responsible mobility future.
U L T I M A T E C U S T O M I Z A T I O N
By creating tires “thinner, lighter, and rounder”, we can expand the performance spider chart. Creating them “thinner and lighter” enhances resource productivity and environmental performance including low rolling resistance, while creating tires “rounder” improves driving performance such as handling stability and ride comfort.
ENLITEN® is a base technology for product design that realizes “ultimate customization”. This sharpens edge in performances that not only responds to customers’ needs and wants but further inspires them, by pursuing “thinner, lighter and rounder” and leveraging its expanded performance spider chart.
U L T I M A T E C U S T O M I Z A T I O N F O R B W S C
Extreme electricity consumption efficiency and durabilityCOST-EFFECTIVE / DURABILITY
In BWSC, while staying close to participating teams, we listen to the voices regarding desired tire performance and deeply understand the characteristics of solar cars. By doing so, we develop tires that secure safety and peace of mind and thereby ensure the best performance of the teams and solar cars. In the extreme racing condition of running across approximately 3,000 km with limited electricity from solar power, we are pursuing “ultimate customization” that sharpens edge in performance specialized to “electricity consumption efficiency to cover long distances with limited electricity” and “durability to complete the race”.
Improvement in recycled & renewable material ratioSUSTAINABILITY
With a passion to support sustainable motorsports, we are also refining sustainable tire technology. The tires adopted by BWSC use recovered carbon black and silica from rice husks as raw materials, achieving 65% of recycled & renewable material ratio (MCN – Material Circularity Number).