The Bridgestone Group’s People Priority Area mission is to “employ its strengths to support communities and enhance the way people live, learn and work.” It is doing so by contributing to a safer society, supporting accessible and inclusive education, and promoting healthier communities.

In Madrid, more than 200 students studying to be mechanics learned to better understand the challenges facing pedestrians who are vision-impaired or have other disabilities during driving simulations cosponsored by BSEMIA and Fundtrafic.