The Bridgestone Group’s Mid-Long Term Business Strategy was formulated to realize its new vision “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” With the Mid Term Business Plan as its concrete execution plan, Bridgestone will drive the Mid-Long Term Business Strategy from framework to execution.

Regarding sustainability, which it has placed at the core of its management and business, the Group is focusing its efforts in particular around the realization of carbon neutrality and a circular economy. It aims to establish a Sustainability Business Model that ensures the link between sustainability activities and business. The Group set its long-term environmental vision toward 2050 in 2012, and Milestone 2030, its mid-term environmental targets toward 2030 to realize this vision, was announced in 2020.

In terms of carbon neutrality, the Group has set a clear target of reducing CO2 emission (Scope 1 and 2) by 50% in 2030 compared to our 2011 baseline, and achieving carbon neutrality in 2050. Regarding circular economy, the Group is driving efforts with the target of improving recycled and renewable materials ratio to 40% by 2030 and achieving 100% of sustainable materials by 2050.

The Group has realized tire-to-tire recycling, which is based on retreading, where the tread of the tire is replaced, and the casing is reused. This is contributing to CO2 emissions reduction and resource circulation. Toward 2030, it will create opportunities in the recirculation of tire-to-rubber and tire-to-raw material through its recycle business. By contributing to resource circulation and CO2 reduction throughout its value chain, the Group is committed to the “Bridgestone E8 Commitment” of “Energy: Committed to the realization of a carbon neutral mobility society” and “Ecology: Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations.”