Contributing to the environment through social activities
The eco-Project Approach
The Bridgestone Group is working worldwide to contribute to the environment through a program of social contribution activities known as eco-Projects. This program emphasizes activities in the areas outlined below based on the environmental issues being faced by the regions in which Bridgestone does business. In addition, the program includes activities to raise the environmental awareness of many people, such as the children who will lead the next generation.
(1) Protecting biodiversity
Contribute to preserving the original ecosystem of an area and to nurturing its recovery
(2) Moving toward a recycling-oriented society
Contribute to the realization of a sustainable society through the conservation of natural resources, energy-saving, 3R (reduce, reuse, and recycle) initiatives, etc.
(3) Preventing global warming
Contribute to reducing CO2 emissions, one of the identified greenhouse gases
Earth Day Event (Vietnam)
In April 2015, Earth Day Vietnam was held in cooperation with UNESCO. This was the second time an Earth Day event was held in Vietnam. More than 3,000 young people participated and engaged in various activities.
Lake Biwa Sustainable Environment for Local Communities (Japan)
Nature observation meeting
Bridgestone has been working since 2004 on activities to protect the water environment of Lake Biwa in Shiga Prefecture. The Company holds nature observation meetings for members of the local community and supports research to encourage propagation of the Hemigrammocypris rasborella, an endangered species.
In the 11th year of these activities, the number of nature observation meetings held to date totaled 65, with some 5,500 people having participated. Nature observation meetings were also held at the "Biwa-tope," a biotope on a Bridgestone factory site where research is underway on propagation of the Hemigrammocypris rasborella, and children took part in rice planting and reaping. Through activities such as these, Bridgestone provides environmental education to local communities.
The Waseda-Bridgestone Initiative for Development of Global Environment (W-BRIDGE) is a collaborative project combining industry, academia and people, established in 2008 by Waseda University and the Bridgestone Corporation to contribute to the preservation of the global environment. Adding the participation of people (local citizens) to the traditional collaboration, or bridge, between industry (companies) and academia (universities) creates a "double bridge" that supports practical research and other activities.
W-BRIDGE provides funding and advice on outstanding research and other activities from among the research and other activities undertaken by universities and the general public related to priority themes and areas of research established by Bridgestone annually. Administration, advice and other assistance are provided by W-BRIDGE advisory group, comprised of outside experts who facilitate ongoing improvements.
In the eight years since this project launched, 105 research and other activities have received support. In its eighth year, 11 research and other projects were selected for support for one year, beginning in July 2015. The results of these activities are posted online so that people throughout the world can make use of them.
Four research domains*
* Plans are in place to review research domains and expand scope and activities further.
Forest Restoration Initiatives around Natural Rubber Farms
Hevea brasiliensis forest
Local achievement report meeting
Near P.T. Bridgestone Kalimantan Plantation (BSKP) in Indonesia's South Kalimantan Province, there is a neglected state-owned forest that was destroyed by fire and other disasters. Since 2012, Support Initiatives of "W-BRIDGE" aim to Restore this National Forest Waseda University and public interest incorporated foundation Japan International Forestry Promotion and Cooperation Center have collaborated with BSKP, Lambung Mangkurat University and the Tanah Laut Regency Forestry Department to engage in a project utilizing a citizen forestry program aimed at revitalizing this state-owned forest.
The project entails local citizens planting Hevea brasiliensis rubber trees and other agricultural produce in the forest, as well as the planting of native trees and shrubs that had grown there long ago. Engaging in forest management in this way provides high economic value for the community and contributes to biodiversity. To ensure the revitalized forest does not fall into decay again, local residents conduct patrols and other activities to prevent forest fires. Through these activities, local residents become self-sufficient and are able to create mechanisms for the long-term revitalization and maintenance of forests. BSKP supports local residents through the provision of Hevea brasiliensis saplings and production technologies.
As of 2015, this project has completed a cumulative total of 37 hectares of forest reclamation. This project has been extremely well received and was recognized with a letter of appreciation from the provincial deputy governor.