Message to Shareholders

I would like to convey my sincere appreciation to our shareholders for their support of the Bridgestone Group.

Today, we live in an era of global change, the magnitude of which has never been seen before. Social structures and the surrounding environment are rapidly changing, and the auto industry is facing a “once in a century” fundamental shift. Accordingly, we must anticipate these changes, turn them into opportunities, and contribute more to solve social issues for a better world.

In these times, our Mission “Serving Society with Superior Quality,” first introduced in 1968, is becoming increasingly important. It also directs the Group’s vision of “continuing to provide social and customer value as a sustainable solutions company toward 2050.”

Following our foundation in 1931 and our “second foundation” in 1988 with the merger of Bridgestone and Firestone, we considered 2020 as the beginning of our “third foundation.” As part of this current foundation, we set a new Mid-Long Term Business Strategy and started a new chapter towards the realization of our vision. Placing sustainability at the core of management and business, we will evolve into a solutions company by leveraging the strengths of our tire and rubber business to create social and customer value while gaining a competitive advantage and becoming sustainable together with society and our stakeholders.

Looking toward 2030 and beyond, we will build a sustainability business model that facilitates a circular economy in each of our businesses through resource circulation, reduction of CO2 emissions and becoming carbon neutral throughout our activities, while also reinvesting those benefits and value sustainably back into our business.

To do our part in contributing to the environment, Bridgestone will continue to accelerate its activities globally
toward achieving our “Long-term Environmental Vision” as well as our new mid-term environmental goal, “Milestone 2030.” Regarding our commitment to reduce CO2 emissions, we have incorporated and will work toward a clear goal of 50% less emissions in 2030 versus 2011 and becoming carbon neutral toward 2050. It will be a challenge to achieve this, but we will advance together through value co-creation with our customers and partners.

The Olympic and Paralympic Games Tokyo 2020 have been delayed due to the impact of COVID-19, however our commitment and our stance to support the athletes and the operation of the Olympic and Paralympic Games as a Worldwide Partner does not change.

Thank you for your continued support and encouragement in the years ahead.

January 2021

Shuichi Ishibashi
Member of the Board
Global CEO and Representative Executive Officer