Again, I would like to convey my thanks to all of our shareholders for your support of the Bridgestone Group.
Changes in the business environment of the Group are proceeding at a faster pace and on a larger scale than ever before, and we recognize that turbulent times persist. Precisely because we are amid such conditions, the Group continuously bases all activities on our corporate philosophy and remains firmly committed to the principles of delivering lean, strategic operations, while we continue to work to optimize the Group on a global basis. Accordingly, the Group will continue implementing management improvements, using our Strategic Business Unit (SBU) organization and Mid-Term Management Plan as tools to help us achieve our ultimate goal of becoming a truly global company and achieving Dan-Totsu in all aspects of our business.
In addition to advancing the improvement of governance systems in terms of management, an example of specific results achieved includes completing the first stage of enhancing the structure of our mission and foundation framework by establishing the global CSR structure "Our Way to Serve." We continue to implement initiatives as we work towards the next stage of management enhancements. In addition, in terms of business execution, we are steadily raising the levels of both management and business execution through efforts such as increasing the quality of decision-making through open and constructive discussions as we strive to enhance the global business execution structure.
In particular, this year marks the 50th year since we have modernized our operations by establishing "Serving Society with Superior Quality" as our business creed and receiving the Deming Prize, the highest-level award in the world regarding comprehensive quality management in 1968. We continuously renew our commitment to this management mindset, which is a part of our tradition and corporate DNA. We will also continue to solidify the unique management foundation of the Bridgestone Group as we identify the areas necessary for change with our future vision in mind.
Accordingly, we will continue to focus on the following three priority issues as we implement our management reform.
1. Cultivating global corporate culture: Advance brand strategy, innovation, continuous Kaizen
2. Developing human resources capable of global management: Advance the development and promotion of diverse talent
3. Upgrading the global management structure: Enhancing governance systems, expanding the Diversified Products business
Finally, in February this year, we welcomed our first Olympic Winter Games, the Olympic Winter Games Pyeong Chang 2018, as a Worldwide Olympic Partner . With the Olympic and Paralympic Games Tokyo 2020 in mind, we will continue to invest in efforts to improve the value of our global brand and support a diverse group of athletes aiming for medals at the Olympic and Paralympic Games based on the theme, "Chase Your Dream."
I would like to thank our shareholders for their continued support and encouragement in the years ahead.
Member of the Board
CEO and Representative Executive Officer
Concurrently Chairman of the Board