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Bridgestone to Expand Production Capacity of Steel Cord Conveyor Belts- Doubling production capacity in response to long-term growth in mineral demand -

Tokyo (December 12, 2008) - Bridgestone Corporation (“Bridgestone”) announced today that it will expand production capacity of steel cord conveyor belts for use in mines, etc. The expansion work will take place at Bridgestone's Yokohama Plant, which already manufactures the product, with plans to begin production from 2011 and gradually increase production volume. Investment of around ¥5.0 billion has been earmarked for the project.

In producing steel cord conveyor belts, a rubber sheet is pressure bonded to the top and bottom of uniformly laid out steel cord before heat is added as the final step. Steel cord conveyor belts are generally used to transport minerals such as iron, copper and coal at mines and ports, for instance.

Bridgestone forecasts continued firm demand for minerals, particularly overseas, and as such, aims to provide high-quality products that can handle severe usage conditions, while promoting a user-centric marketing approach by offering on-site maintenance and guidance on how to use and manage the product.

The management goal of the Bridgestone Group is to establish the status of being the undisputed No. 1 tire and rubber company both in name and reality. The Diversified Products SBU (Strategic Business Unit) advances “selection and concentration” within the scope of its business domain. Conveyor belts is one area that Bridgestone has positioned for “concentration” business which means it will aggressively invest management resources into the business based on the key concept of globalization in order to reinforce business foundations, and therefore secure steady growth and profit contribution going forward.

[ Steel cord conveyor belts ]

[ Steel cord conveyor belts ]